Are Canadian Marketers and Businesses Competitive Internationally, and Prepared to Deal with the Challenges of the Global Marketplace? Identify Magazine or Academic Articles, Books, and Other Sources That Argue the “Yes”

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Topic: Are Canadian marketers and businesses competitive internationally, and prepared to deal with the challenges of the global marketplace? Identify magazine or academic articles, books, and other sources that argue the “yes” and “no” sides and develop your own position on the matter. Although Canadian companies are now facing big challenges in the international marketplace from strong competitors like USA, UK, China, and India; Canadian firms still have many competitive advantages if they respond quickly to this challenge by designing their operations to deliver a suite of capabilities as well as increasing agility, mass customization capacity, capitalizing on market niches and innovation. (State of Advanced Manufacturing: A Canadian Perspective Emerging Trends in Advanced Manufacturing, 2012) In general, Canadian manufactures are trying to increase their agility responding the changes in customers’ demand and profitability by adapting production volumes, varying their production mixes, and adjusting the location of certain production within their production footprint. By expand mass customization capabilities; companies can achieve a competitive advantage by delivering unique product according to customers’ wants and needs while still maintaining the cost efficiency of large-scale production. Besides, Canadian firms are also encouraged to capitalize on market niches through many offerings which include specialized products, and the ability to provide customers solution that can focus on products and services. In addition, Canadian manufacturers are considering multiple locations for critical operation so that they can avoid supply chain interruptions and increase their level of responsiveness and dependability. (International Markets, 2012) However, according to the Canadian Chamber of Commerce’s conclusion after comparing Canada’s performance with emerging

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