Apple Inc. History

667 Words3 Pages
Do you recognize the company or organization represented by the logo? Apple Inc. Logo (Emblem) • If you do, where were you first introduced to this logo? I was first introduced to the Apple Logo in Elementary School in our Beginner’s Computer class in the 6th grade, where we learned the fundamentals of working on a computer, including turning the computer on/off, typing on the keyboard, and basic computer operating functions.. That would have been approximately 20 years ago. • Over time, has the graphic changed but still remained recognizable and associated in your mind with the company or organization? Apple Inc. [pic] English: Apple's absolute first logo, pre 1976. Drawn by then co-founder Ronald Wayne. The logo features Sir Isaac Newton sitting under the apple tree where he supposedly discovered gravity, by an apple falling on his head • What does the graphic design or object it represents tell you about the company or organization? Apple Inc., formerly Apple Computer, Inc., is a multinational corporation that creates consumer electronics, computer software, and commercial servers. Founders Steve Jobs and Steve Wozniak effectively created Apple Computer on April 1, 1976, with the release of the Apple I, and incorporated the company on January 3, 1977, in Cupertino, California. For more than two decades, Apple Computer was predominantly a manufacturer of personal computers, including the Apple II, Macintosh, and Power Mac lines, but it faced rocky sales and low market share during the 1990s. Jobs, who had been ousted from the company in 1985, returned to become Apple's CEO in 1996 after his company NeXT was bought by Apple Inc., and he brought with him a new corporate philosophy of recognizable products and simple design. What basic design elements and graphic techniques were used in the creation of this visual identity? The first

More about Apple Inc. History

Open Document