Anytime Fitness Essay

355 Words2 Pages
Anytime Fitness, is a company that has fitness facilities all over the USA. The facilities are open 24/7 and the members have keys to the facility so they can come in anytime they want. This way they can work out at their convenience regardless of their work or personal schedules. The company does not need to have any employees on the premises most of the time, and the customers enjoy maximum flexibility in designing their own workout schedules. 1.1 Who exactly should be in this target market in the US? To identify the target market, select first the key criteria for segmenting the market, and then proceed to identify the target segment. 1.2 The company is considering expanding in Japan. What segment should the company target in Japan? Why? What is the difference in the target markets in Japan versus the USA? Use Hofstede’s cultural typology to support your answer. 1.3 What brand image is the most appropriate for Anytime Fitness in the US versus Japan and why? 1.1. Target Market for the Anytime Fitness is the working professionals and the college students. Working professionals because of their indefinite work timings and culture to maintain themselves fit they need the concept of flexibility to be in shape and anytime fitness give them that flexibility to design their workout schedule. They need to make the professional health conscious and increase the consciousness among females corporate also for them also to get time for work out is quite tough to mange in considering family and professional life. 1.2 Expansion plans in Japan have different views in expanding cultural norms like USA and Japan are quite different like people who are in influence of power and traditional they have different aspects of managing females and male fitness training modules. 1.3 Brand image which is most appropriate for Anytime Fitness is in US because comparative

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