Whirlpool Case Essay

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I、Whirlpool Background Whirlpool Corporation founded in 1911 in Michigan, USA, In 1989, it purchased 53% share in the appliance division of Dutch-based Philips Electronics. In 1991, after acquisition of the whole Philips’ product line, Whirlpool became the world's largest manufacturer of white goods and a worldwide leader in the home appliance industry, which was a new milestone. Whirlpool now has business in more than 120 countries around the world, and has more than thirty factories in Europe and the United States; Customers include those who purchase stand-alone appliances, and contractors who purchase built-in appliances. II、Problems Whirlpool Europe has made its presence felt strong in the European market, offering 6900 different SKU’s, the market share has grown to 13%. In order to improve the operating effectiveness and efficiency in the sales and marketing, operations and logistics, as well as the finance area, whirlpool is considering implementing Project Atlantic, an enterprise resource planning (ERP) system. Now they need to evaluate the costs and benefits of the project. III、Project analyses Project Atlantic aims to make the company more responsive to the demand uncertainty. ERP offers system integration and smooth flow of consistent information across the entire supply chain, thus ensuring better and accurate demand forecast. Accuracy in forecasting provides incentive to keep low inventories, thus reducing inventory carrying costs. Moreover, reduction in inventories frees additional warehouse space that can be discarded or used for other purposes. The increase in inventory visibility helps to recognize bottlenecks in the system, which helps in increasing process efficiency, reducing costs and improving product delivery time. Another benefit is the improvement in supplier, manufacturer and customer relationship that integrates sales, forecasting and

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