What Are The Factors That Influence Smartphones

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The major impact of Smartphone is on PC market. According to a survey by Compete, a web analytics firm, a large number of people almost up to 65% are using their smart phones to read news feeds, post status updates, read & reply to messages and post photos. This shows that now people are leaving PCs and moving towards Smartphone„s. Studies have investigated the demographic characteristics of smartphone users which are Males 53%. They are more likely to have a smartphone than females which is only 47% 13 (Entner, 2010). The smartphone user tends to be younger than the general cell phone audience. Smartphone features like, text to speech, GPS and social Websites are helping people to easily remain integrated with society. Using these services and many more features, People can easily communicate to their needs, seek assistance from others and remain connected to society. 1.0 - REVIEW…show more content…
The main reason for smart phone purchase is its features. Internet websites & television is an important source of information to consumer. Mostly consumer wants buy the same brand of smart phone in future. So consumer is brand loyal in case of Smartphone. 5. Surendra Malviya, November 2013, A Study on the Factors Influencing Consumer’s Purchase Decision towards Smartphones, International Journal of Advance Research in Computer Science and Management Studies, Volume 1 Issue 6 pg. 14-21 . The research aims to find the factors that mostly influence the decision to buy a customer while choosing a Smartphone. By reading the relevant literature, various factors have been found, on the basis of which the consumer chooses the Smartphone. Previous research provides a range of variables that affect the purchase decision, by combining several dominant variables, some important factors can be derived. 6. LIAO YU-JUI, 2012, CONSUMER BEHAVIOR ON SMARTPHONE, International Journal of World Research, , Vol. 3 Issue

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