Cango Executive Summary

3303 Words14 Pages
TC Management Consulting CanGo Final Report Jerry Rhoton Beth Patrick Julio Onesto Daniele O’Leary Reed Felecia Moore DeVry University Senior Project SPRB10 – Section BUSN460 Robert Armbrust June 13, 2010 CanGo Final Report 2 Executive Summary There is a direct correlation between CanGo’s ultimate success and its ability to do things well. In order to survive in today’s highly competitive, rapidly emerging global economy, it is imperative that CanGo streamline, thus improve, its current business practices. CanGo’s ability to do things well is contingent upon the appropriateness of its strategic management process and its ability to attract and retain top talent. Stated differently, CanGo must increase efforts…show more content…
(Kerin, Hartley, and Rudelius, 2009, p. 74). Apple successfully adapts its product and service features so as to appeal to this “wireless communications” generation. Its Web-based iTunes store, for instance, allows Apple’s target market to download music, videos, books and other media to their Apple products (e.g., iPods, iPads, and iPhones). CanGo must remain aware of its target market’s preferences while monitoring the apparent mobile devices trend. In analyzing Apple and other competing firms, TC Management Consultants found that, relative to its competitors, CanGo occupies a very small position in the Music, Video, Book and Entertainment Retail Industry. Market Analysis The CanGo Company experienced substantial growth in 2009 developing into a $51 million dollar business. This makes it strategically important to analyze the challenges CanGo will encounter with book sales and MP3 sales in 2010 as well as their new $30 million venture into Online gaming. The market analysis will examine CanGo’s position in the book, MP3, and gaming industry.…show more content…
Industry sales of children and juvenile books for 2009 were $3.2 billion (AAP, 2009). Since the staff and employees are X and Y’ers with young families, adding these titles to the product portfolio is a sound strategic move. The demographics give CanGo insight into the most popular titles and the capital expenditure for additional space is addressed by the ASRS systems. While hardcopy book sales declined in 2009, sales of e-books increased. In fact there are 500,000 book titles available for electronic readers and according to the AAP e-book sales increased by 176% in 2009 and Audio book sales totaled $192 million (AAP, 2009) making the addition of e-books and Audio books to their portfolio a logical strategic move. From a strategic standpoint, moderate game players are the “great untapped market segment of online game players” (Patrovsky, The Market for Online Games, 2003). CanGo has the opportunity to build a niche that heavily markets to the needs and desires of moderate game players. This section of the market tends “to spend substantial amounts of time and money on games” (Patrovsky, The Market for Online Games,
Open Document