TUI UNIVERSITY Module 2 Case Assignment ETH501 – Business Ethics Introduction The sole remaining supplier case presents a dilemma that can be examined using utilitarian ethics. The core issue is if the transistor company should sell transistors to the pacemaker company. To demonstrate that the ethical answer is yes, three tools will be used to analyze the issue. First, the question will be examined from Jeremy Bentham’s perspective. Second, the utility test will be applied to determine what action will result in the best outcome for all affected.
GROUP ASSIGNMENT 1 Chipman-Union, Inc. Odor-Eaters Socks A report submitted to Prof. Srabanti Mukhejee in partial fulfillment of the requirements for the course Marketing – II by Group 2 (Section E) Ankit Agrawal 2011PGP550 Debarupa Saha 2011PGP611 Sudhir Kumar s 2011PGP901 Bhangle Ninad Rajesh 2011PGP588 Komte Subodh Janku 2011PGP693 Satish Pandian s 2011PGP854 Kriti Sethi 2011PGP698 INDIAN INSTITUTE OF MANAGEMENT INDORE Case overview Chipman- Union, founded in 1972 primarily manufactured men’s and boy’s casual and athletic socks, which were sold to the retail/ distribution channels unbranded as private label merchandise. However, the margins it got were just 15%, quite less than the desired margins. There were only two companies which manufactured branded socks and except those companies, all others had margins of 20% or below. These factors made it lucrative for Chipman-Union to create a national branded sock. A nationally branded sock would ensure higher margins and profitability for the company.
6.2.1 New Brand/Product 6.2.2 Retail Cost reduction 6.2.2.1 one is the order point and inventory cost 6.2.2.2 another one is the waste of internal cost, such as transportation cost 6.2.3 Direct selling cost reduction 6.2.4 Building up the corporate image and value is vital to the success of firms. 6.2.5 How to conduct and implement branding and marketing Strategies of Burt’s Bees to go and grow into retail market. 7.Our team’s Decision.......................................................................................19 8. Future of Burt’s Bee - Going with the trend of times……………………20 8.1 New Brand and Product Launch 8.2 New Market Extension 8.3 New Media Application Appendix………………………………..…………………………………………22 1. Question statement Roxanne Quimby had always planned on selling Bert’s Bees at some point, but she believed that no buyer would consider the company for purchase until it reached at least $25 million in sales.
Customer Value Analysis: Buying decisions are based on what Customers value and how they purchase the product. Below I will discuss the value, rational footwear will offer to its customers through its products. Identifying the Customer: Rational Footwear’s main claim to customer value is its therapeutic benefits to individuals suffering from Knee Osteoarthritis or those who are suffering from conditions leading to it. It is estimated that the total number of people who suffer from knee osteoarthritis to be 24 million of which 5.6 million have been diagnosed. Furthermore the footwear company also claims that the footwear benefits another 60 million people, delay the onset of the symptoms of this condition.
Nonfranchised Small Business Analysis Kimberly Thomas MGT/418 October 21, 2012 Tricia Rosengarten Burlington Coat Factory is a great buy and would be a business to consider buying. “Founded in 1924, the company was known as "Burlington Coat Factory Warehouse Corporation" that started by selling outerwear and ladies coats. Burlington Coat Factory aims for maintainable growth as a visible marketplace forerunner in clothing and shoes production as well as for section governance. In these circumstances, the Burlington Coat Factory brands will play a crucial part. Burlington Coat Factory is able to set up its distinctive direction usually by obtaining other fervent clothing and shoe companies and their products, which are then joined into an innovative, significant company.
| COMPANY DECISION-MAKING How teams make decisions is nearly as important as the results of the decisions a team makes; this assignment asks teams to consider how they are going through the decision making process – including identifying what works, what doesn’t, and what tools/information the team is using. 1. Provide an example of the typical way your NewShoes Company goes through the decision-making process. | For example, when realized our product’s net loss in the market we | |identified that the problem was in the cost of our shoes. We then did | |market research to develop alternatives and eventually decide on a | |more profitable price.
Consider the two categories of products that Timbuk2 makes and sells. For the custom messenger bag, what are the key competitive dimensions that are driving sales? Are their competitive priorities different for the new laptop bags sourced in China? The key competitive dimensions driving sales for Timbuk2 are quality and speed of delivery. Product or service is defined by the two characteristics; design quality and process quality allowing for establishing a level of design quality that focuses on the requirement of the customer.
Berkshire Hathaway is a holding company; they own interest in companies as varied as Geico and GM to HH Brown Shoe Company (Links to Berkshire Hathaway Sub Companies, 2013). Ethics is a core competency of Berkshire Hathaway as much of the business model is reliant on a good reputation. “An ethical system that determines what is good or bad, right or wrong, and appropriate or inappropriate leads to a code of behavior based on those principles.” (Baack, 2012). Buffet offers the following example of a test to determine if a given action is ethical. In an interview with the dean of the college of business at the University of Nebraska-Lincoln, his alma mater, Mr. Buffet outlined the following : The simple test of good ethics, is how would you feel about any act, if a reasonably intelligent, but unfriendly reporter were to write it up and put it in tomorrow’s paper for everyone to see.
Summary This report is setting out to perform a Strategic Management Analysis of Foot Locker Inc, whose industry definition is Apparel & Footwear: Retailer and Brands, according to Standard and Poor’s (1st December 2011). Analysis includes, Company Business Environment (Micro & Macro), CSF (Critical Success Factors), Strategic Capability and Strategic Fit. The overall conclusion is that Foot Locker Inc has continued to maintain strategic fit throughout difficult economic times. Introduction Top athletic shoe retailer Foot Locker Inc was known up till 1998 as the Woolworth Corporation and until 2001 as Venator Group Inc. In 2001 Venator renamed itself Foot Locker Inc after its best-performing chain.
Allison Longsworth Bus 109, Sec 24 Peter Chung November 14, 2014 Book Review #2: Good Strategy, Bad Strategy Rumelt, Richard P. Good Strategy, Bad Strategy: The Difference and Why It Matters. New York: Crown Business, 2011. Print. Richard P. Rumelt’s goal in writing Good Strategy, Bad Strategy: The Difference and Why It Matters, was to pick apart the large differences amongst the two in order to help a company or individual design and construct good strategies. He stresses the importance of having a good strategy by asserting that it is the way to achieve forward movement.