Weight Watchers Industry Analysis

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Obesity in the United States has reached epidemic proportions over the years. Every year more studies regarding the risks of obesity related illness are released and for every study released, there seems to be yet another weight loss technique introduced. There are a number of options for people wanting to lose weight…lifestyle modification, commercial weight loss programs, medications and even weight loss surgery are all seemingly viable and popular ways to manage weight. It seems, however, Americans are getting heavier and heavier. According to the Center for Disease Control, more than 35% of the country is currently obese. (CDC, 2012) This is a sharp increase from the 24% reported in 2004 and it continues to rise. So with all the latest…show more content…
The company has been in around for over 40 years and the plans continue to evolve year after year. On the Weight Watchers program, no food is off limits. On the Weight Watchers program, every food has a point value and followers are expected to eat within a specified points range each day. The program allows for a certain amount of bonus points based on activity level to ensure that followers feel some sense of motivation to get moving and to allow for some flexibility for special occasions. The program also offers a variety of support options from weekly meetings to online discussion boards where one can find encouragement during the rough…show more content…
However, weight loss surgery is not a quick fix. It does require patients to maintain their weight loss by modifying diet and exercise. While there is no magical cure for obesity in the United States, there are an increasing number of options available. The creators of the fad diets and various weight loss programs all promise success. (Mayo Clinic, 2012) One program always promises to be better than the rest but one thing all these so-called experts agree on is that in order to lose weight; we must burn more calories than we take in. To maintain that loss, we must never take in more than we burn. Studies have proven that the only way to ensure long term weight loss success is through behavior modification. Diet and exercise combined seems to be the most logical and sustainable way to keep excess weight off. Programs such as Weight Watchers and Jenny Craig incorporate these habits into their programs while some of the other fad diets concentrate more on the immediate results versus long term success. Many followers of these fad diet plans do lose weight but fall into a yo-yo diet

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