Wal-Mart Analysis

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1. Intro/ Executive Summary Wal-Mart is an aggressive company and has their own reputation throughout the world. In the US, Wal-Mart has various formats such as Supercenter, Discount Store, Neighborhood Market and Sam’s club. The company is currently a largest retail chain in the world and has been ranked on top on the Fortune 500. They have as many as 150000 items for customers to choose from. The company now serves more than 200 million customers weekly, with total sales over 405 billion in 2012..In this paper, I provide briefly company history, the problem faced by Wal-Mart and the solution for them. I will explain why Wal-Mart has such an advantage over their competition. We will also look at their strengths, weaknesses, opportunities and threats. 2. Company History Wal-Mart was opened the first store in 1962 in Rogers, Bentonville, Arkansas which was founded by Sam Walton. His goal is to lower the cost of living for customers. He was criticized for operating a discount store in a small town would not be profitable enough in the long run. Ignoring the critics, he continued to believe his business model. 1967, the Walton family owned 24 stores, grew up 12.7 million in sales. Wal-Mart was incorporated in Delaware seven years later on October 31, 1969 and became public in 1970. In 1980, Wal-Mart broke record for reaching one billion in sales. The company opened the first Sam’s club in 1983 to serve small businesses and first Wal-Mart Super Center opened in 1988 to combine a supermarket with general merchandise. By 1990, the company was number one national retailer. In 1991, Wal-Mart went global and opened a Sam’ club store in Mexico. Wal-Mart set up international division in 1993 and had strategic goals to expand its business and maintained its price leadership worldwide. By 1997, Wal-Mart became the largest private employer in the world. In 2000, Wal-Mart

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