Footlocker is the most famous athletic shoe store on the planet. For my paper I wanted to see if the company reached their notoriety by providing the best possible retail experience to customers. Finish Line is another well known shoe store with less market share but I was curious to see if the retail practices that they implemented could match up or even surpass those of Footlocker. I took a more experimental approach to the assignment because I was in the market for a new pair of basketball shoes. At both stores I looked around for a couple minutes and observed the environment and then asked to try a pair of basketball shoes on in my size to see how the employees interacted with customers.
Nonfranchised Small Business Analysis Kimberly Thomas MGT/418 October 21, 2012 Tricia Rosengarten Burlington Coat Factory is a great buy and would be a business to consider buying. “Founded in 1924, the company was known as "Burlington Coat Factory Warehouse Corporation" that started by selling outerwear and ladies coats. Burlington Coat Factory aims for maintainable growth as a visible marketplace forerunner in clothing and shoes production as well as for section governance. In these circumstances, the Burlington Coat Factory brands will play a crucial part. Burlington Coat Factory is able to set up its distinctive direction usually by obtaining other fervent clothing and shoe companies and their products, which are then joined into an innovative, significant company.
Elements of a Service Culture | | | I have chosen Publix, K-Mart and Hair Cuttery for my discussion regarding Elements of a Service Culture. My reasons for choosing these three businesses vary. I truly enjoy shopping at Publix and have many instances of shopping there. K-Mart is a business I am very familiar with as well, although my experiences have been both good and bad. Hair Cuttery was chosen for two reasons; I used to work there many years ago and just recently visited them again with my children and was interested to see that not much has changed in 20 years.
The sales person will call up to put on hold for 24 hours the shoe with the correct size. On top of this, the sales lady will even give the customer a computer-generated coupon of $3 dollars to be used by the customer when the shoe is picked up. All these are for the satisfaction of customers. This is what transpired in a Payless shoe store environment everyday. Sales persons are busy offering the customers different kinds of shoes.
Trainer Evaluation The task that I was set in this part of my media coursework was to create a marketable trainer, also a magazine advertisement plus a billboard to market my creations to the target audience. To start the shoe project we did some research on existing footwear ads. For example, we looked at the latest “Nike air” advertisements in great detail. We mainly studied the magazine advertisements, looking at the font, and how it is positioned to attract and appeal the audience. To make the decision on what type of trainer we designed, we made a questionnaire for other pupils in our class to fill out to get a better idea on what people liked and didn’t like.
The word choice used in this commercial is specifically aimed to pull at the heart strings of parents. In the middle of the commercial the narrator begins to throw out words that correlate to the scene that is taking place. Words such as “smile”, “connection”, “confident glow”, and even a simple “thanks mom”, are used to depict everyday occasions that are made possible through the purchase of the right pair of shoe. The words may to seem to be that strong but it’s something every parent wants from or to share with their own kids. At this point, the parent or viewer almost feels obligated to buy the right pair of shoes for their children so they too can experience the subtle yet memorable moment.
“When quizzed, they rattle off a list of favorite designers as if they're reciting the periodic table, instantly recognize the significance of Glickman's purse being a Jil Sander, and rhapsodize over the genius of Andre, a personal shopper at Mazza Gallerie's Neiman Marcus. (Alter).” Fitting in can be crucial at a younger age. You want to know the latest trends and wear what everyone else is wearing. Although, in some cases just showing you can afford a certain brand shows your high class status. In Alter’s article, the girls all state where they buy clothes, what they wear and all have personal shoppers to help them find new trends.
M3 girl designs have also created “Sparks of Life” which is tailored towards mature teenage girls. “Spark of Life” products include stackable bracelets and necklaces. At 10 years old, Maddie was having trouble finding cute magnets to put in her school locker. Just as most entrepreneurs do, she created a solution to a simple problem. She made the decision to create her own.
To gain distribution and sales in mass merchandisers like Target and Walmart, they could offer a promotional sale or coupon that includes another item from that store. For example, if they bought a new racquet the customer could get a case of water for free. To increase their sales in smaller specialty stores they could provide literature and posters to be placed throughout the store which outline and compare Prince to other brands and explain why they are the best option. People who go into a specialty tennis store are looking to find the best tennis product to fit their needs and if Prince makes itself to look like the best competitor then they will get the sale. With tennis gaining popularity, sales at Prince Sports should increase as well.
1950’s Culture Groups Fashion: Advertising was a major influence in fashion. James Dean was an influence for boys. Marilyn Monroe was an influence for women. Tiny waists with long skirts were popular for women Sweaters, poodle skirts, saddle shoes for girls 1. Students will be given fashion books to look through.