Urban Outfitters Case Study

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Urban Outfitters Continuing Case Study Part 2: Creating a Business This term paper is about the challenges of setting up or starting a business. Businesses usually start in multiple ways just because someone has an idea, or just wants to work for themselves. Although people think they have everything under control, most of the time they do not. It takes a lot of hard work and sacrifice just to get a business up and running. That is why there are certain challenges that need to be looked at when starting a business. One of the first to consider is having a good business idea. To have a good business idea people should be very creative and try to get an understanding for what the consumer wants or needs. Once a person has a plan or idea in motion this could be the deciding factor on whether a business makes it, or goes under. Another challenge to look at would be the financial risk involved. With financial risk a person is taking a risk usually by using their savings or credit cards to finance their new business. The thing about that is there is no definite return in an investment. So there is always financial risk involved in starting something new. Time and commitment is another challenge in creating a business. It is thought by people that once they have started a business that they can have all the free time that they need, but this simply is not true. A business usually takes a lot of time and responsibility to stay running in the beginning. If not it defiantly will not make it (Chamberlain, 1991). The thing most small businesses need in the beginning is “niche” which is a product that is a service to a portion of a larger market that is not readily served by mainstream product or by service marketers. The word niche is a French word meaning nest. Also a niche product can be the variation of a common product that may or may not be produced and marketed by any
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