Case Study Henry Ford And Oprah Winfrey

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CASE STUDY 1: Henry Ford – A Great Innovator Question 1: Identify and appreciate the qualities that characterize an entrepreneur and a leader. Leadership is the use of non-coercive influence to shape the goals of a group or organization, to motivate behaviour toward reaching those goals and to help determine the group or organizational culture (Yukl, 2005)1. Leaders establish direction by developing a vision of the future; then they align people by communicating this vision and inspiring them to overcome hurdles. They are relies more on personal power and focuses more on motivation and communication. Entrepreneurship is a process of initiating a business venture, organizing the necessary resources and assuming the associated risks and rewards (Kuratko and Hodgetts, 1998)2. Entrepreneurs are actually leaders of innovation and change. They inspire themselves to come out viable ideas for new business, products or services. Most of the time, they will make finding and assembling all necessary resources to undertake the business venture. Entrepreneurs are decisive, they take risks and they act impulsively on gut feelings. They assume the risks and reap the rewards or profits of the business. For Ford case, he was in dilemma as to whether to choose the job of General Superintendent in EIC or accepting an offer from DAC as mechanical superintendent to fulfil his dream on gas engine. And it’s not stopping there, he also have taken so many risks on investing money and resources on innovating new car models and keep innovating from time to time. Successful entrepreneurs have an unwaivering, total belief in them and never allow anyone or anything to dispel that belief. They have the capacity to bounce back after failure. Like Ford, he faced failure twice as a businessman and this failure never daunted him. As what he said “we learn more from

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