Mrs. Kudler recognizes the importance of word of mouth promotion, which re-enforces the idea of in store gatherings and cooking classes. Over time, the organization will increase profitability if these events are positive and properly promoted. This is best done when attempting to increase the customer’s value chain. Catering and the Local Growers Both the catering service and direct buying from local growers will potentially increase profit for Kudler Fine Foods. Making good use of real estate (using the in store kitchen for catering cooking) and improving efficiency/lowering cost (agile inventory system) gives the organization a competitive advantage in the gourmet food industry.
The customers displayed the overall cost of merchandise is a bit high. They do appreciate the loyalty and bonus programs, but achieving these loyalties and bonuses should not cost so much. Kundlers foods could experience an increase in customer satisfaction if they slightly reduced the cost of their products and services. Market research is a very important part of an organization's strategy to implement expansion and variation. Part of this research must include the competitor’s strategies.
In conclusion, marketing research is an essential part of Kudler Fine Foods’ ongoing success. Research aids in the development of marketing strategies and tactics. Part of the marketing research is to conduct competitive marketing intelligence so that the big picture can be compiled and analyzed. When all the data is collected and presented in a logical manner intelligent decision can be made. Intelligent decisions save Kudler money and
Complex retail IT systems help Greggs management monitor store and product performance, manage cash flows from the tills and deal directly with ingredient and other key suppliers. 10 One of the founding principles of Greggs is that the business put people first. Greggs are passionate in their belief that if the business treats its people correctly, they will treat customers with similar consideration. As well as giving staff an enjoyable place to work with good career prospects, Greggs also look to fairly reward all its employees. A number of pay schemes and fringe benefits are on
The job of a salesperson ranges from order takers to order getters. Personal selling is the key to developing strong relationships because it is directed toward achieving mutually satisfying results between customer and seller, which will sustain and enhance future interactions this is very important because it is a lot cheaper to retain current customers than to attract new ones. However, “In a results-oriented environment, the foundation of many compensation systems, sales quotas can focus sellers and managers in a direction inconsistent with customer-oriented selling.”(“Evans”,
The rationale behind implementing such a marketing strategy is that the company can better satisfy the needs of segments of similar customers. It can design slightly different products for different segments and match promotion to the customers. By better satisfying the needs of each segment, the company achieves higher performance. One of the characteristics of a marketing plan is its marketing mix. The plan specifies a strategic mix of price, product, place and promotion that matches the characteristics of each market segment.
The core benefit of McCain Original Oven Chips is to satisfy hunger, which meets basic consumer needs. The actual product offers features to satisfy consumer wants including: a healthy option, quality, brand and packaging. The packaging contains the brand name, slogan, traffic light scheme, GDA and ingredients, which are important in communicating the benefits to consumers such as quality and healthiness. The brand and slogan are also important because when overloaded with
In this example the stakeholder, corporate, the owner/operator, implements the proven quality process by producing good food, product for consumption. The employee’s role in the quality management process is to listen to the customer, take the orders, and ensure the demand for the product is readily available. The supplier’s role is to have the resources delivered and available providing a good faith service to its customers. The "About McDonalds’"
The Essential Ingredients of Successful Customer Relations Improving Customer Relations When running a business, customer service is the backbone. This may sound a little crazy but it is the truth. With customer service, one is able to get feedback and know where to improve the business. They are able to bring people back into the store and have positive word of mouth spread. Customer service and customer relations are the key to success for a business.
The presence of a vision statement is vital as it effectively creates a culture within a business and acts as a benchmark to measure all the businesses decisions and actions. It also plays an important role in terms of continuously leading owners, managers and employees to achieve the initial purpose of the business. A vision statement may also be the constant drive and motivation towards ultimate business success. Once vision statements are created, owners can determine their goals and further break them down towards objectives which may be either tactical or operational. It is essential that a business has clear and concise ideas of how to achieve their financial, social and personal goals in order for them to be successful business owners.