Marketing Research Rochelle Woods MKT/421 April 2, 2012 Ricci Rizzo Marketing Research The original vision of Kudler Finer Foods was to be a one stop gourmet food store. As a result Mrs. Kudler’s vision, Kudler Finer Foods growth continues to manifest. Mrs. Kudler built an expanding entity having direct control on customer service, all orders for the business and hiring. Known for her kindness and generosity to employees, this has allowed Kudler Finer Foods to prosper. Kudler Fine Foods (KFF) began as the dream of a local entrepreneur and has in the most part been successful.
Picking the right staff and the right employees and even the right investors, Chipotle has displayed great tools of their code to make sure their dream didn’t fail. One key factor to their great success is ethical communication. Knowing that Chipotle has such a wide variety of food from different ethical backgrounds, they have
According to Hoosier Burger, the questions will ensure that the customers are completely satisfied with the company offerings, support, and identify the areas of potential development. Sample questions includes: Q1: What is the overall satisfaction with (chemical company name)? (Use the rating scale below) Q2: What is your satisfaction with our environmental conservation measures and our cleanness? Q3): as our customer, how likely are you to recommend our company, its products and services to a friend? Q4): How often do you hear about our products in the media?
Kudler Fine Foods, its key stakeholders would include its employees, investors, owners, suppliers, customers and its local community. Some of these stakeholders internal and some are external but both play a very important role in the achieving the organizational goals. Kudler Fine Foods customers are mostly high-class and upper middle class customers. Kudlers customers are used to the finest quality of foods which Kudler provides. Kudlers customers seem to be very loyal and this ultimately causes the organization to succeed.
Philosophy; is specifically addressed, Whole Foods core values are deeply embedded within the system which prevents them from becoming situation or person dependent. It is the employee who must adapt to the values versus the employee interpreting them in his own way. This also allows for everyone to be on the same sheet of music and the customer can expect the same type of customer service at any of the 162 stores. 7. Public image; Whole Foods wherever they may be located do support the communities in which the business is located and in which the employees reside.
Balanced Scorecard Organizations and upper-management often use a Strengths, Weaknesses, Opportunities, Threats, and Trends (SWOTT) analysis model to concentrate on the company’s competitive advantages, their possibilities, evaluate how to improve susceptibilities, and avoid coercion. Organizations depend on SWOTT analysis to remain successful in their industries. For a business to be successful and sustain their performance, the entity is obligated by their external environment to generate strategic objectives and constantly evaluate its vision and mission. Organizations must reflect on their mission and vision frequently to assess each for validity, consistency, and making sure the objectives are components useful to the desired vision. Businesses require a tool to measure the execution of objectives.
The promotion team uses the 4P’s, . Product The important thing to remember when offering menu items to customers is that they have a choice. They have a huge number of ways of spending their money and places to spend it. Therefore, McDonald's places considerable emphasis on developing a menu which customers want. Market research establishes exactly what this is.
Red Lobster Stakeholder Analysis Shareholders Stakes: This stakeholder has ownership, interest and right in the operations of Darden Restaurants. This group has an interest and right in the actions and decisions made by the Board of Directors. The company uses shareholder’s money to perform any actions and carry out any decisions so this group has a right to be satisfied with how the company is being run and the decisions that are being carried out. Attributes: Shareholders has legitimacy, power and urgency with their stake. Their ownership allows them to have a legitimate claim over many company matters.
In addition, having both management and leadership are significantly important in any organization that wants to succeed. In today’s management role, one must implement the functions necessary to be successful. In particular, strong leadership is imperative for shaping an organization into a force that serves as a sustainable business advantage. Having a vision, the ability to articulate it, and having the necessary skills and resources to carry it out is a cornerstone of one’s organization. Furthermore, managers should establish the following within their units: valid performance standards; provide adequate information to employees; ensure acceptability; maintain open communication; see that multiple approaches are used.
It enables company to consider how resources can be effectively used to affect quality, speed, dependability, flexibility and cost, in order to meet market requirements. One good example to explain the importance of OS/OM is Hagen Style. Hagen Style is a successful kitchen equipment company in North America and its success owes to its direct marketing operations, along with its efficient distribution system. To Hagen Style, it is a good start that this company developed the appropriate marketing and distribution strategies which fit the market at that time. These OSs are maintained by effective OM.