Unit 38 P1

1500 Words6 Pages
P1) Explain the effects, of changes in the economic environment on a selected business In this criterion I will explain the effects, of changes in the economic environment on a selected business. The selected business which I have chosen is British Airways, which is well known airline in the United Kingdom and internationally. https://www.google.co.uk/images [Accessed 2nd February 2014]. The graph above shows the business cycle showing slump, recession, recovery and boom. Slump is when business activities begin to slow down, and the economy slowly goes into recession. Following slump is recession and this is when there is a decline in the economy and usually occurs when there is a fall in the GDP in two successive quarters. Recovery is when the economy begins to return to a normal state and business activities begin to increase once the economy has gone through recession. Finally, boom is when the economy is processing continuously with business activities and the demand is high, the unemployment rates are lower and further expansion due to higher GDP. British Airways faced recession in 2009/2010 where business faced a decline. This was bad for British Airways as it caused majority of problems however the problems were faced appropriately by the business. Although there was a large revenue decline, the business ensured to make quick and permanent changes to reduce the cost base. Recession is measured as to when there is a negative economic growth three months, and then six months in a row makes it two negative quarters of negative economic growth. http://www.britishairways.com/cms/global/microsites/ba_reports0910/overview/cfo2.html [Accessed: 16th February 2014]. British Airways recently in the past two years has begun to gradually work up whilst the economy is recovering. International Consilidated Airlines have declared that in the beginning

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