Unit 3 Assignment 1: Applying Social Media And A Separate Database

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Applying Social Media and a Separate Database to Further Connections at Be A Better Steward Amber McEwen Managerial Applications of Information Technology – MIS 535 DeVry University, Keller Graduate School of Management November 9, 2014 Topic Melissa Weathersby is a business owner in the San Antonio area looking to take advantage of new technological advances for her business, but doesn’t know where to start. Problem The problem that Miss Weathersby has is that she meets so many different people over the internet and at networking events that she cannot keep up with keeping their information organized and following up with them after she has met them. Brief Description of Company Miss Weathersby’s company is called Be A Better…show more content…
She is highly active on Facebook and Twitter, however she hasn’t taken full advantage of “promoted posts” and creating ads. I can create these posts that show up in her followers feed as well as friends of her followers. I can also use the “interest targeting” portion of the ad create tool to reach those who have “liked” posts related to her posts. I will also implement a database system on her computer that tracks when, where and how she has met people, what information they gave her including if she needs to get with them again or if she needs to send them more information regarding her speaking engagements or life coaching program. Benefits The benefits that my proposed solution will give to Miss Weathersby’s business, besides what was outlined above, will be an improved customer relations management system. It will give her customers and contacts a feeling of personal involvement instead of the standard “stamp signature” that so many companies are cranking out now. These solutions will ensure that Miss Weathersby will continue to have the same face to face relations with her customers and contacts without completely killing herself trying to get to each person individually.

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