Quiz 5 1. Mayra Miranda would like to invite several employees of different departments to attend a new product planning meeting. A good subject line for her invitation e-mail message would be "Meeting for Brainstorming New Products." Answer: True 2. Your intern forwards a message to you about a new computer virus that you discover is a hoax from a reliable source.
In 2006 too much RBS product moved in the market, so need to deplete Inventory and increase sales RBS More aggressive in promotion during last 3 years. In 2006 consumer promotion had 4 parts and mainly focused on cash refunds, advertisements in women magazines, use of coupons and twin packs. In 2007 consumer promotions budget was cut and Regnante had to decide on the level and timings of consumer promotions. Trade promotions focused on discount on invoices, free cases, performance discount incentives and temporary discount used to promote sales. Past data about trade promotions shows that a lot of discount was given.
The radio is a source of advertising that gets out to millions of people who might not read the newspaper. According to research from the Tesco Clubcard Database, sales are driven up by an average of 9% when radio advertising is used. (Watson, 2003, 11.) Another way to increase sales is to start a well designed website for the company. Many people will not even consider shopping at a store if they do not have an effective website.
By using the social media, web pages and purchasing advertisement banners McBride Finance Services pinpoint a particular group of people. “Web 2.0 social media applications such as Twitter and Facebook create new opportunities for firms to improve their internal operations and to collaborate in new ways with their customers, business partners, and suppliers” (Culnan, McHugh, & Zubillaga, 2010, p. 1). Advertising on the Internet can be tough; it may require the use of a consultant who specializes in Internet marketing. McBride Financial Services would benefit by starting off small when using the Internet market their services. Conclusion McBride Financial Services provides a require service for anyone that is in the market for a residence or recreational property.
Sara Padgett Mrs. Okereke-Beshel ENC 1102 February 5, 2008 The Banning of Sagging Pants Proves to be a Hot Topic Fashion trends have become an expression of one’s personal style among today’s youth. In some cases, it can be perceived that a certain type of dress is directly connected to performance, attitude, and overall behavior in school, extracurricular activities, and life in general. The ongoing feud between parents and their children over what is considered to be “appropriate attire” has lasted since the dawn of time. Today’s thongs and low-riding pants are yesterday’s zoot suits, greaser jackets, and bellbottom jeans (Steiner). Though older individuals have never quite approved of young men and women’s “trendy” dress code, it has been tolerated and never severely reprimanded.
A Campus of Our Own: Thoughts of a Reluctant Conservative In her 1996 essay, “A Campus of Our Own: Thoughts of a Reluctant Conversation”, Susan Saltrick describes her experience with technology moving from a positive thing to a negative thing. In her 39th year she began noticing more often that she was becoming middle aged. She found herself being grouped in with the “conservative of the new media scene.” She further stated that her views have changed to just say no to technology, and worries she may even switch political parties at the next election. She was not overly happy about this situation she found herself in, as someone that spent 12 years being a “cheerleader” for new media and speaking of the great potential that technology would bring for society in education and digital adventure to her social groups, and mainly accepting this information as reality herself. That is until her thoughts were provoked about the navigate affects of technology in our education systems, with everything digital, what is the point of having a physical education center.
Checkpoint: Elevator Speech Resources: Appendix C View the Elevator Speech story located at http://corptrain.phoenix.edu/axia/gen105/elevator_01.html Construct a 200- to 300-word scenario in which you explain distance learning to a friend. Explain how Axia courses work and use the following terms at least once: Threaded discussion Forums Asynchronous communication Feedback Dave! How’s it going man? I’ve got to tell you about this new school I’m enrolled in. I decided it was time for me to go back to school, but working full time I knew it wasn’t going to be easy.
The competitive forces that have challenged the movie industry are YouTube, google and other online sources where customers can download and watch movies/Television shows for free. The development of the movies and TV shows online has become a major problem for the movie/tv industry. YouTube, which started up in February 2005 quickly made the most popular video sharing website in the world with over 100 million views daily. Soon enough, video clips of copyrighted Hollywood movies and television escalated on YouTube. The media had to go through $1.25 billion in damage and lost battle.
The increase in popularity of social media outlets such as Instagram, Facebook, Twitter, among others, can be attributed in large part to their viral nature. Social media marketing outlets such as Instagram are self-promoting, because users spread the word for the outlet. This viral quality of social media it what make it appealing for businesses to market products and services, however businesses that incorporate social media marketing, should understand its legal risks. In part this is where the four components of the legally astute manager for social media marketing come into play, businesses utilizing the power of social media must be aware of the relevant legal issues in order to protect themselves from liability risks. Components of a legally astute social media marketing manager can include the following.
Available online at www.sciencedirect.com Public Relations Review 34 (2008) 32–40 Critical analysis of blogging in public relations Michael L. Kent ∗ Gaylord College of Journalism and Mass Communication, University of Oklahoma, 395 W. Lindsey, Norman, OK 73019-4201, United States Received 12 February 2007; received in revised form 30 November 2007; accepted 1 December 2007 Abstract This essay conducts an analysis of blogs as public relations tools. Following an overview of blogs, attention is given to how blogs can be used more effectively by public relations professionals, and how blogs are favored by communication firms and consultants as essential public relations tools. The essay concludes that while blogs have incredible potential as research, framing, and persuasion tools, their utility as a public relations tool is currently limited. © 2008 Elsevier Inc. All rights reserved. Keywords: Blog; Blogging; Public relations; News technology; RSS; Critical Keeping up with the latest technology and understanding the consequences for everyday life and professional practices is difficult for practitioners and academicians.