Trader Joes Case Study

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Running Head: Trader Joe’s Job Satisfaction Case Study 1 Examining the Emotions, Attitudes, and Job Satisfaction of Trader Joe’s Walking into a Trader Joe’s market is a tropical escape from regular mundane grocery shopping. The multi-billion dollar supermarket chain has achieved a competitive advantage by delivering cheap, unique, exotic goodies and has successfully established itself as a reputable and desirable food boutique filled with culinary delights. A study of consumers ranked Trader Joe’s as the highest-ranking supermarket in North America. The study concluded that the chain ranked first on atmosphere and fast checkouts, and second on cleanliness, courteous staff, merchandise selection and accurate pricing (Anderson, 2013). Coulombe, Trader Joe’s original founder, said he tried from the start to make Trader Joe's a place where people would enjoy coming to shop (Palmeri, 2008). Coulombe achieved this by creating a happy, cheerful oasis that resembles a Hawaiian corner store with Royal Caribbean cruise terminology. The store employees have fun titles that address their chain of command structure in nautical terms, such as ‘mates’ for their workers and ‘captains’ for the management staff (Anderson, 2013). They are able come to work wearing Hawaiian shirts, have the autonomy to engage customers to discuss their favorite products from the store, and supply taste-tests at any given moment. The wage and benefits package offered at Trader Joe’s is highly competitive, with the starting salary ranging from $45-$75 thousand per year and managers bringing in six figure salaries. Trader Joe's business structure encourages its employees to experience different positions at one time. The corporate philosophy is that happy employees equals happy customers and happy customers spend more and visit more frequently (Quinton, 2013). Effective
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