Answer for Sample Case GreenKeeper Mowers A. Current Marketing Situation: Strengths Weaknesses *Good product *Limited production capacity *Engineering background *Little marketing knowledge *Market research *Environmentally sound *High price needed *Looking for strategy *High cost structure *Partner in manufacturing *Apparently low budget Opportunities: Lawns seem here to stay, so some machine is needed by almost every homeowner. (social and cultural) Baby Boomers, who are the largest group in the population, are reaching the “empty nest” stage of the Family Life Cycle, when they are likely to move to smaller homes. Incomes are near their peak for people in their 40s and 50s. (demographic) People looking for “upscale simplicity” move to small city homes with small lawns.
Also with a shortage of homes, the waiting lists for social housing have never been longer. There are more than 1.8million households in England on the waiting list for a home – an increase of 81% since 1997. Also, other individuals will be left with no choice but to live in the private rented sector with short-term contracts, unpredictability of poor conditions and high costs. This form of housing is seen to be unsuitable for many families and households, especially those who are vulnerable and in need of a stable, secure
With 35% of the nation’s meth domestically produced in thousands of mom and pop labs usually in private dwellings, it is easy to understand that some people living in or buying a home may not know that meth may have been manufactured there. People who discover that their dream home was once a meth lab are left with only two options: they could stay in the home and live in fear or leave and take the loss. If the home owner chooses to stay the cleanup for a contaminated house can cost in the tens of thousands of dollars, and many people cannot afford to do that (Jerome, Bane, Harrington, Nelson, Perra, 2005, p. 1). Also landlords take a risk each time they leases property to tenants, who knows if they may manufacture meth there. Following this idea further imagine a tenant has manufacture meth in a home and the landlord does not know and tenant moves out and a new tenant moves in with children unknowing they could be poisoning
Cell phone technology is good in some ways, but it has caused so many problems along the way of its innovation. When I was a child, I can remember that phones were considered a luxury item or a status symbol. Now, the phone is more of a must have item for many people, the device has been advertised as a necessity that is needed in order to make it through the day. I can recall living a long dirt road, with the closest store being 15 miles away. On the road I lived on, there were about fifteen to twenty houses and out of those houses, maybe two of them had a house phone.
The documentary, Urbanized, by Gary Hustwit's examines urban development worldwide. He notes that more people are moving towards the cities from rural areas placing a great deal of strain on city planners as they formulate their strategies for the coming years of development. I was struck by the diversity of needs by the cities mentioned in the documentary. Mumbai has as many people living in slums as all of London and is set to be the largest city in the world in 2050 according to the documentary. Poor people are moving into slums because the city design has no space for them and this lack of space causes slums to become more and more dense.
There have been family planning programs put into place in these areas but the commitment to adhering to these varies. Most South Asians reside in compact rural villages but large amounts are migrating into the larger cities with the promise of better living conditions and the city life’s attractions. As the farms in these areas learn to gather more machinery to do the work, the laborers have no choice but to migrate to urban areas. Small farmers have a difficult time competing with the larger farms who can afford fertilizers, etc. Because of this there has been an increase in suicides among this population (Rowntree, Lewis, Price, & Wycoff, 2012, p. 550).
Jeanette Gomez SOC3214 I. How technology impacts family interaction It is very interesting to me how fast technology has changed through the years. When I was growing up we didn’t have cell phones until the late 1990’s. Even then the phones were huge and they actually were stored in a briefcase to charge them. Not to mention they were the size of a regular house phone.
As a resident of a first world country like Canada or America, it is incredibly difficult to imagine living without objects we perceive to be necessities, such as refrigerators or toilets; yet it is the reality for millions of people of all ages worldwide. Most people that live comfortably with a house and a car and other such luxuries don’t usually take the time to wonder about how life must be for someone who lives on a day-to-day basis, never knowing if they are going to even have enough food to survive on. Thankfully eradicating hunger and extreme poverty is one of the millennium goals of the United Nations (U.N.). Of all the goals brought forth by the U.N. this is certainly the most important as it has the most severe consequences if nothing is done to aid those affected. While there are a tremendous amount of causes behind why this is happening, there are even more effects for those who suffer with poverty and extreme hunger, effects that are so insidious that if gone unseen and unheard for too long will have serious repercussions.
The phone companies make money because of the repeat business they get each month from their customers. If you wish to keep your phone useable from month to month, you have to pay your monthly charge whether you use it or not. So with this repeat business from us, the little people, they are growing bigger. The pay phone is not a convenient form of communication for the present. You don’t find them on every street corner as in the past years.
This segment would be the high users of text messaging, games, internet, and ring-tones. The phone would serve as a multi-media device and not just a telecommunication device. However, financially, it is not extremely attractive considering that most 15 – 18 year olds would need their parents to buy this phone and pay for the monthly service. Most college students rely on their parents for monthly allowances or to help them with the bills. So the target market that can actually afford to pay for the cell phone and the monthly service out of their pockets narrows down to 24-29.