Cape Breton Chalets Marketing Plan Market Opportunity Analysis A main component of tourism as a whole would be the hospitality industry. This industry works to provide accommodation to both domestic and international visitors. Both short stay visit, as well as long term visits are included within this industry. Quite commonly, individuals who are visiting a particular destination or landmark for a short period of time will utilize the hospitality industry. In order to establish a successful Chalet, it must be in a great location for visitors to take advantage of the sights and activities available.
Their strengths are on technical innovations, higher brand recognition and recall, and global presence, and strong brand portfolio. The company adopted the so-called Marriott’s Automated Reservation System for Hotel Accommodations (MARSH), “a technical innovation to ease the business process and increase hassle-free experience for the customers” (Marriott International, Inc. Datamonitor). MARSH is a well-known reservation system to assist the customers wherever they go around the world. This technology gives the Marriott an advantage over its competitors. Another technical innovation that the company is using is the Property Guest Object Oriented System (PGOOS).
Whereas Thomas Cook is a vertically integrated as well as a horizontally integrated company as they merged with my travel and co-op travel which joined together in an attempt to save in costs and make the companies more profitable as well as having tour operators, travel agents, airlines and hotels in which makes them vertically integrated. Thomas Cook focus on working with customers, employees, suppliers, local communities, industry, government and non-governmental organisations in order to deliver sustainable tourism. Thomas Cook actively support and engage in the work of the Federation of Tour Operators and the Travel Foundation, as well as aim to build a tourism industry which brings pleasure to those who travel with it. Simirarily to Virgin Atlantic, Thomas Cook is in the private sector aiming to make profit from all those who are involved in supplying it. Financially, Thomas Cook provides food, drink, ancillaries, accommodation and entertainment, meaning money is taken out of the UK and spent on goods and services provided by overseas
Globalization is the key to survival that allow to a company to be competitive and offer diverse services and convenience to consumers. Benchmarking analysis that compares competitive companies with their process and performance metrics to industry requires a comprehensive research. In a successful business, effective tactical development inevitability to manage finance is essential. Financial management is a comprehensive tool that monitors and willpower to improve a company’s success. When I was conducting the research for financial statements, there were many interesting.
Dior Decor offers the personalized services the target market desires and can afford in a way that is unique from concept to implementation. Recent market research shows a growth in the interior decorating market. The market strategy will be based on a cost effective approach to reach this clearly defined target market. The approach to promote Dior Décor will be through establishing relationships with key people in the community and then through referral activities once a significant client base is established. Dior Décor will focus on developing solid and loyal client relationships offering design solutions based on the client's taste, budget, use, and goals for the space.
With reference to a service sector organization relevant to your programme of study , explain the market structure which is most important appropriate to its business activities.Provide examples of the ways in which competition between the organization and rival firms is reduced. Premier Inn’s strategy is to “create value for their shareholders by focusing investment and growth in expanding sectors of the hospitality industry and delivering outstanding performance across its businesses.” (Whitbread, 2010) This essay will analyse the market structure of Premier InnHotel , will identify its main competitors and explain how competition can be reduced. No doubt , Premier Inn is the UK`s largest hotel chain with about 600 hotels.The Premier Inn brand has existed for almost two years , but quickly became favorite for business travallers.Also Premier Inn is part of Whitbread , UK’s largest hotel and restaurant group , operating market-leading business in the budget hotel and restaurant sectors. The main objective for Premier Inn ist o target both business and leisure travellers.The hotel offers and providing lots varieties of facilities such as meeting rooms , touch base course centres and special offers for families which led to the selection of both categories of the target segments. After a structured presentation of hotel , indentifying, competitors play an important role in the continuation of the essay.Major key players of the Premier Inn , called competitors are : Travelodge , Jury’s Inn, Holiday Inn Express, Confort Inn , Easy Hotel and Ibis.
Good Hotel’s General Manger, Pam Janusz was asked to provide a recommendation on whether to continue, expand or discontinue the Good Hotel concept to the new ownership group. Pam pondered how to evaluate Good Hotel’s performance in order to determine its long-term viability in light of the economic downturn in general, and the increasing competitive dynamics in the tourism and hospitality industry in particular. The case focuses on the company’s unique strategy in the U.S. lodging industry and its superior approach to strategy execution. Suggestions for Using the Case You should find that the students will find the case of interest because of the Good Hotel’s focus on sustainability and because of its rapid turnaround in the San Francisco market for hotels. The case is best suited for your module on strategy execution and provides an illustration of how to implement a focused differentiation competitive strategy.
Operations Management: Tesco Metro V.S London Zoo 1. Introduction During past few decades, the importance of operations management has been increasingly recognised by business organisations since the effectiveness and efficiency of business operations would directly influence the performance of organisations (Wild, 2002). In this sense, operation management can be considered as a critical source of competitive advantage and significant efforts have been made to find out how the effectiveness of operation management can be improved (Wild, 2002). Based on a visit to Tesco Metro, this report would firstly give a brief introduction to the operation of Tesco Metro by describing its facilities, processes, layout, and flow. After that, the characteristics of the operation in terms of input, output, and 4Vs, will be discussed.
Chapter 1 3) What approach to tourism study does this course take? Which approach interests you most? This book focuses on the managerial approach of tourism study for the most part, but also focuses on the product, institutional, historical, economic, geographical, interdisciplinary and sociological study of tourism. The managerial approach interests me the most since I want to be in management and own my own hotels, so this approach focuses on aspects that will be important for me. Chapter 2 1) Of what value is learning the fundamentals of tourism’s long history?
The economics of a profitable hotel venture is a significant concept of which the architect should be extremely conscious and aware of during every phase of the planning stage. The cost to operate a hotel may not be known to an architect, but he should possess knowledge about every facet of hotel design and its functioning and develop the plans accordingly to achieve maximum profits through its operation. Some of these factors include the hours spent by hotel staff such as maids, porters, housekeepers, cooks, chefs, bellmen, receptionists, banquet manages, executive staff, etc. The economics of a hotel depends majorly on its back of the house area. As these services primarily concern the hotel employees, the planning should be such that maximum