A few benefits that GIS software has are having tables of data that can be combined into one location, and the data is organized spatially, or can be based on its physical location on a map. For a major real estate firm like Sperry Van Ness, GIS is probably the most important aspect of business because it allows investors and employees from the company to see where there investment is going and where, and what the locations are. This software can affect a lot of decision making because investors may look on
The model of franchising allowed Motel 6 to expand quickly, primarily throughout the Eastern United States, to maximize name recognition and invade new markets, to reenter the market that it formerly ceded, and franchising will not cost the company a lot. Motel 6 also sold some properties and became part of a consortium with finical companies to increase additional capital for further development. It also allowed Motel 6 grow the balance sheet and revenues without adding to real estate inventory and liabilities. For solving the security problem, Motel 6 sold the unsafe motels and set up new security system for the motels.
MAN3240 Assignment 2 I think the dominant value in U.S. society is the fact that looks and sexiness sells. Upscale energetic center like Borgata are newly and highly popular, and they are about making money and having the almost perfect employees, so this is what I think led to the Borgata employment policy. Yes, it is legal, affective, fair, and had guidelines, according to Bargata. The company says that Borgata is an upscale place and Bartenders are an integral part of their image. Bargata says they set high standards for the environment that they keep.
Part Two: Internal Environment 2.1. Company Goals Vision Statement: To be the #1 hospitality company in the world, leading on three success measures: loyalty, profitability and growth. Strategic Objectives Marriott has developed various strategies to attain their desire to be the most successful hospitality company worldwide. Setting specific goals for the company gives them a better direction in how to achieve them as well as how long it may take. Marriott realizes that close to half the population on earth is under the age of twenty-five.
Vision & Mission Statements: Hilton Hotels & Marriott Hotels BMGT 364 June 8, 2014 The core values of a company are what establish the foundation of a business and help set the goals and objectives for the company's future. The Hilton and Marriott Hotels are two well known and prestigious companies, both having been established less than a decade apart from each other. The mission statements and core values of both of these companies are similar in many ways, however they differ in the depth that these aspects are defined and brought to light. The Hilton's mission statement; though short, revolves around being a first choice of customers, employees, and it's owners. The same can be said about the company's vision statement; being terse if not almost impartial to customers.
He was a true hands-on manager who thoroughly enjoyed visiting Marriott’s increasingly exotic locations, as well as spending time with the ever-growing ranks of associates who, in his mind, were the secret of his company’s success. He consistently reminded his managers to, “Take care of your employees and they’ll take care of your customers.” The Marriott International’s longest operating hotel, which is located in Arlington, Virginia, will celebrate its 50th anniversary in 2009. Today, Marriott International has about 3,000 lodging properties located in the U.S. and 67 located in other countries. Marriott’s employees totals up to about 24,000 nationwide and about 16,000 outside the U.S. When it comes to Marriott’s competitors, their main competition includes InterContinental Hotels Group and Hilton Hotels.
The key to their business strategy was to provide an unparalleled service, which requires a high level of employee commitment and responsibility. According to company handbook, employees are important as guests. The hotel president wants to make the Portman the most fulfilling and fun place to work. They want to be the best employer in the town and work in a way that helps each person to grow personally and professionally. Portman hotel tried to increase employee commitment by calling each of them an associate.
HILTON HOTELS (Brand Differentiation through CRM) Group Assignment (Part: 1) GBMP 508-02 Submitted by: Farrukh Shafaat (821-220-696) Abraham Mathew (821-189-289) Harikrishnan Rajeev (820-871-333) Prateek Sodhi (821-182-672) Sumeet Raju (821-166-576) Dapinder Singh (820-921-872) Hilton is the global leader in the hospitality industry operating more than 3200 hotels and resorts in 77 countries across six continents. Hilton Hotels Corp is engaged in the ownership, management and development of hotels, resorts and timeshare properties, and the franchising of lodging properties Hilton remains synonymous with hotel because of its innovative approach to products, amenities and service. Hilton is the most recognized name in the global lodging industry. The Hilton Hotel group is one company that has adopted a balanced scorecard approach. It measures its CRM performance by reference to 5 different sets of metrics: operational effectiveness, revenue maximization, customer loyalty, brand standards and learning and growth.
The main source behind the turnaround and continued success of the hotel starts with business and talent requirements of the hotel. This is all centered on the hotels mission. “To provide the finest personal service and facilities to our guests who will always enjoy a warm, relaxed yet refined ambience.” In Mark’s view this can only be carried out by employees, who need to be satisfied and engaged in their work. The three goals of the organization are financial results, customer satisfaction and employee satisfaction. The success of the hotel depended upon these three things working in perfect harmony together.
The customer was treated as a customer, for generating revenue and not as a friendly guest, giving them the warmth and friendliness as a home away from home. Moreover, Mr. Green wanted to target the hotel to cater to High End, corporate FIT (frequent individual traveler), give them uncompromising quality and amenities along with actively listen to guests and employees, anticipate market needs, liberate themselves from old ways of doing things, and provide a wonderful employee experience. One of the most common means to communicate strategic direction is a written Mission statement.