The Psychology of Cosmetic Surgery: Why Do Individuals Go Under the Knife?

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“I’ve researched all my procedures since I was sixteen, fifteen, and I only picked up the guts last year when I was twenty to go see Dr. Kim, and I did research that extensively, and yes I am still Asian, and I am proud to be Asian, I live, you know, in a Western society, but you guys aren’t Asian, and you guys haven’t been through what’ve I’ve been through, going to a new school, or meeting people and they’re like “oh she’s Asian, oh she might be like in those cartoons, ching-chong-wa”, and say all that kind of stuff, and they judge you, based on what you look, and little kids are like that, we’re all visual creature’s, we look at each other and think “oh she’s Asian, she might not speak English properly or she’s Asian, she’s a nerd!” I’m not like that; you’re judging me before you meet me” (Heidi Liow, SBS Insight: Beauty Race, 2011) “We’re all visual creatures” – how confident does this quote make you believe the individual is comfortable with her physical image? Each year tens of thousands of individuals undergo cosmetic surgery to enhance and alter their physical appearance (Sarwer, Wadden, Pertschuk & Whitaker, 1998). It has been claimed by certified cosmetic surgeons and patients, that cosmetically enhanced beauty is a means of expressing “who they truly are” (Gimlin, 2000 p.77). The American Society for Aesthetic Plastic Surgery, New York, reported approximately 9.5 million cosmetic surgery procedures took place in 2010; demonstrating surgical procedures account for 17 per cent of the total population (Plastic Surgery Research info. 2010). Surprisingly little is known about the psychological condition of people who seek cosmetic surgery or possible psychological alterations subsequent to surgery (Sarwer et al.). For example, Liow’s above quote which rhetorically demonstrates the pathos within her argument supporting cosmetic surgery; forces us to

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