Experience an increase in new customers who are turned into long-term customers. 4. Realize a growth strategy of one store per year. Marketing Strategy The goal of the marketing strategy will be to raise awareness levels regarding Kona-Q and the offerings and value. The message will be that Kona-Q is a convenient, healthy fast-casual alternative restaurant.
Week 2 Cases C4-4 and C5-1 Carlos Carmona January 22, 2012 Benedictine University C4-4 Please See Attached Excel Document C5-1 1. Which company was the more profitable in 2006? (Hint: Compare ROE and ROA performance for the two grocery retailers.) Concentrating first thing on a comparing ROE, the Kroger Company performed better than Safeway in 2006. This is because Kroger’s ROE was 23.9% in comparison to 16.4% for Safeway.
LIVORIA SANDWICHES EXECUTIVE SUMMARY This report examines the current situation of the company and alternatives available to increase overall profitability and cash flow. The first alternative explores the option of franchising the company and the second alternative examines the effect of expanding the product line. The second option is recommended as it has a more profound effect on profitability while responding to the consumer preferences in Dawkins. The second option also meets the target net income of 1.1 million dollars by 2015. In addition to these important measures, the company’s product is maintained at a high level of quality.
• Operating systems. • Unit location strategy. • The ability to be able to compete successfully in five submarkets of the food-away-from-home industry: breakfast, lunch, daytime “chill out”, light evening fare for eat-in or take-out, and take-home bread. • Vertical integration in its fresh bread unit which supplies dough to all Panera Bread stores, both company-owned and franchised. • Versatile menu options: menu offerings changed according to consumer preferences, and seasons of the year.
At $3.58 billion, 2010 chain-wide sales were up 11.37 percent over 2009 (CFA, 2011a). This continued the trend of sales increases with increases reached in each of the last forty-three years (CFA, 2011a). This continued growth reflects the company’s conservative approach to additional restaurant development and commitment to a limited entrée strategy (CFA, 2011b). Chick-fil-A consistently achieves high customer satisfaction ratings. In a survey of over 93,000 diners, the chain received the highest rating in the quick service restaurant component of the 2010 J.D.
The best performing states were Queensland, Western Australia, Victoria and New South Wales. While foot traffic in our stores remained soft, the trend improved, and importantly both the average transaction value and conversion rate improved over the year, aided by an improvement in customer service. This trend has been offset by increasing online engagement
The increase in advertising can be helping with increase in net sales which has also increased from 46,520,500 in year 12 to $6,858,600 in year 14. The interest income has decreased which may concern a banker looking to approve a loan. It would be good to invest the money in a more secure or profitable investments. Utilities and services have also increased from $238,000 to $260,000 in year 14. Contracts with utility companies can be re-negotiated.
The company's gross margins went up by 126 basis points, to 29.7%, mainly because of better inventory management and a change in the product mix and selling and administration expenses range in at $274.4 million. Earnings before interest and taxes were up by 89%, to $71.6 million, and EBIT margins were up by a significant 340 basis points, to 6.1%. The company's net income also followed suit and soared by an amazing 146%, to $41.5 million, although it was slightly offset by higher
Lowes Foods superior customer service, rewards programs, Lowes Foods to Go program, and deli selections are unique in the grocery industry. By opening new locations in a new marketing region, Lowes Foods will increase their sales and therefore profits. A distribution center would be build to support a network of 5 to 10 stores throughout western Detroit and Ann Arbor areas. With the new locations, the goal would be to increase revenues and net income by 10% within 5 years. These efforts in customer and community service help Lowes Foods to increase their sales and therefore profits.
. . Value Pack #1 Value Pack #2 Value Pack #3 Value Pack #4 Value Pack #5 Appetizers & Salads Lunch Features Served Daily, 11 a .m . - 3 p .m . Add a Dinner Salad or Caesar Salad 4 .15 .