5. Which (Porter’s competitive) business strategy is Panera Bread using? Do their value chain activities and competencies support this business strategy? Give evidence to support your answer PBC uses differentiation strategy because the company provides high quality product and superior service with a premium price via “Concept Essence”. Concept Essence included a focus on artisan bread, quality products, and a warm, friendly, and comfortable environment.
Panera Bread Company Case Analysis What is Panera Bread’s strategy? Which of the four generic competitive strategies discussed in Chapter 3 most closely fit the competitive approach that Panera Bread is taking? What specific kind of competitive advantage is Panera Bread trying to achieve? Panera Bread’s strategy is formed around the idea of offering an appealing selection of artisan breads, bagels and pastry products that were handcrafted and baked daily at each café location, to serve high quality food at prices that represented good value, develop a menu with diverse offerings to drawing breakfast and dinner customers alike, provide courteous and efficient customer service, designing bakery cafés that are aesthetically pleasing and inviting, and to offer sufficiently satisfying experiences to customers to have them return. Panera Bread has a Broad Differentiation Strategy.
In addition, Franchising is a key component of Panera’s success. Franchising has enabled Panera to grow more rapidly because it is the strategy of the Panera that enable it to be available in such location where customer can easily find it. Till December 30, 2008, there were 725 Panera franchised bakery-cafes operating and signed commitments to open an additional 256 Panera franchised bakery-cafes. Nearly 2000 Panera Bread bakery café will be opened by 2010. According to their official site “Panera Bread serves fresh baked, handcrafted artisan breads, sweet and savory baked goods, hand-tossed salads, wholesome soups, and signature sandwiches in a distinctly warm and welcoming environment.
"Panera Bread" Evaluate Panera Bread’s strategy and its effectiveness with executing the strategy within the competitive fast-casual restaurant marketplace. Panera Bread offers handcrafted, fresh-baked, artisan items such as breads, bagels, muffins, scones, rolls and sandwiches, as well as soups, salads, and
Current Situation Mission Statement: - A loaf of bread in every arm. Strategy Elements: - To provide a premium specialty bakery and café experience to urban workers and suburban dwellers. The concept is a mix between fast food and casual dining, or fast casual. The objective was for customers to view dining at Panera as being a good value-meaning high quality food at reasonable prices. Panera’s strategic approach to keep customers coming is; providing distinctive menu, signature café design, inviting ambience, operating systems, and unit location strategy.
Katherine also loves to bake, and has about the same amount of experience, but her specialty is making homemade candies and fudge. We determined between my cakes and pies and her candies the bakery would have a variety of items on the menu, but not too many were as we would become overwhelmed. Katherine and I both have an accounting background therefore we will both be involved in writing a business plan. We will put an equal amount of money into the business for startup cost such as a business license and permit, register our business name, get a tax identification number from the IRS, and purchasing equipment and ingredients. My husband has a marketing degree, and has volunteered to market the business.
Financial Analysis of Panera Bread Company, Inc. FIN-643 May 12, 2012 Headquartered out of Richmond Heights, Missouri, Panera Bread Company operates and franchises a retail bakery café business under the concept names Panera Bread Company, St. Louis Bread Company, and Paradise Bakery. The company's retail operations consist of more than 1,200 units with a company-owned to franchise mix of about 43/57, and generate about $2.3 billion in system wide sales. Panera Bread specializes in baking hand-crafted, artisan breads and is well known for its fresh baked goods, made-to-order sandwiches on fresh baked breads, soups, salads, custom roasted coffees and other specialty espresso-based beverages. Panera Bread's typical consumers are suburban dwellers and workers that crave and seek out the specialty bakery café experience with a neighborhood, or gathering place emphasis. The Company's bakery cafés are principally located in suburban, strip mall and regional mall locations.
The final key factor is Ingredient Transparency. As we know, Chipotle is intent upon serving food with integrity. The burrito maker has been working with its supply chain to ensure that each ingredient the company offers is of upstanding quality. Two of Chipotle’s greatest internal strengths essentially relate to each another. These consist of the company’s commitment to providing healthy food options combined with strong supplier
The chain's growth into the 1980's brought about a whole series of new product introductions: muffins (1981), cakes (1981), pies (1982), croissants (1983), cookies (1984), and soups & chili (1985). Sandwiches, which were originally introduced in 1993, were re-introduced as a new and improved line-up of 6 varieties, called "Tim's Own", in 1998. Also, in the 1990's, bagels (1996), flavored cappuccino (1997), Café Mocha (1999) and Iced Cappuccino (1999) were introduced. In 2003, the Turkey Bacon Club sandwich and Maple Pecan Danish were successful menu additions. In 2005 Tim Hortons introduced, Yogurt & Berries, Cinnamon Roll and Hot Smoothee to the menu.
Understanding Panera Bread Company by using SWOT analysis Originally developed from Saint Louis Bread Company which was purchased by Au Bon Pain Company in 1993, Panera Bread has been recognized as tops among chain restaurants in the 2009 Sandleman & Associates Quick-Track® "Awards of Excellence” for the eight consecutive years (“company overview”, n.d., Company FAQs). That is the foreseen result of Panera Bread Company that has provided customers the distinctive blend of genuine artisan bread and a warm, comfortable atmosphere. Although Panera’s competitors are restaurants in the so-called fast-casual restaurant category such as Applebee’s Neighborhood Grill and Bar; Starbucks.ect, relatively increasing net income and total bakery-cafes opening at year end from 2000 are some of the outstanding evidences of Panera to be recognized as the nationwide leader in the specialty bread segment. Thus, this report will give you a better understanding of Panera Bread Company by using SWOT analysis and help us explore the key factors behind this success. STRENGTHS: 1.