The Importance Of Superfood And Foodonline

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So how can we instil employees of Superfood and the former Foodonline with a new sense of pride? To answer this question we will first discuss what scientific literature tells us about pride. Pride is usually the result of a positive comparison to a relevant outgroup. The two fundamental dimensions people and groups compare themselves on are competence and warmth (Fiske, Cuddy, & Glick, 2007; Judd, James-Hawkins, Yzerbyt, & Kashima, 2005). Warmth is about the perception of the intentions of a group or person and consists of traits like morality, honesty and kindness. Competence says something about the capability of a group or person to deliver on its intentions or goals because they possess the skills to do so, like for example intelligence…show more content…
When Foodonline got acquired by Superfood, Foodonline’s products got of lesser quality while delivery time tripled, making them less competent in comparison to their competitors than before the acquisition. This means that, for former Foodonline employees, a social comparison on the competence dimension isn’t a source for pride anymore. So what about warmth as a new source to reinstil pride? First of all, Leach, Ellemers and Barreto (2007) found that warmth can be separated into two different dimensions: morality and sociability. With Morality being about judgements of correctness or incorrectness of intentions and actions, while sociability gives an indication on in which ways someone relates to others. Examples of sociability traits are likeability, agreeability and friendliness. In their study, Leach et al. (2007), also found that morality is a stronger predictor of pride than both competence and sociability. So a positive comparison on the moral dimension should result in more pride than a positive comparison on the competence or sociability…show more content…
She found that employees who participated in the community outreach programs were able to make positive social comparisons, which in turn boosted their collective self-esteem and strengthened their identification with the company. She also found that stronger identification was positively related to the ratings that employees, that were involved in the program, received on readiness to assist co-workers, work effort and efforts to improve positive work relationships. In another research, Jones (2010) found similar results. He found that the attitudes of employees about a volunteerism program were positively related to organisational pride and identification. This predicted employees intentions to stay at their organisation, organisational citizenship behaviour and performance six months later. These two studies show that voluntary community programmes have helped organisations to enhance pride and strengthen identification in the past. This provides us with enough evidence to support that our intervention (introducing a voluntary community program) will help Superfood to enhance pride and thus strengthen

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