The Impact Of Globalization And Commercialization In China

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People’s lifestyles are constantly changing over time due to technological changes. Over the past decades there have been a lot of changes in farming, the processing of food, the distribution and the transportation of food. How people cook their own meals have also been changed by the inventions of microwaves and other techniques such as the oven (Beaglehole & Yach, 2003) . During the 1970s, the mode of industrial production slightly moved from mass production to demand driven production. This ended a period in which the dominant mode of production was along the assembly line, creating a mass production of homogeneous products. In the Post-Fordism time, referring to the time in which the, by Henry Ford invented, assembly line was not the dominating…show more content…
Globalization and commercialization influence lifestyle and taste, especially for the middle class. Golfing is such a result and a desire to show off prestige, delicacy, wealth and taste. According to Chen (2006, as cited in Zhang, Deng, Majumbar & Zheng, 2009) the consumption of luxury goods such as tourism, houses, cars and insurances has rapidly increased among the middle-class Chinese population in the last two decades. The anti-capitalism ideology does not longer exists and the saying “getting rich is glorious” is replacing the old one “money is rusty”. Also adventurous and active western leisure activities such as tennis, camping golfing and rock climbing have been introduced to China. Golfing is getting very attractive in China due to its association with decency. Mencken (1948, as cited in Zhang, Deng, Majumbar & Zheng, 2009) considered golfing as a conspicuous leisure activity. According to Wong (2006, as cited in Zhang, Deng, Majumbar & Zheng, 2009) 298 of the 300 golf courses in China also provide luxury services such as caddies, restaurants and hotels. It seems that these changes in lifestyles in a western society, due to globalization, are based upon social desires instead of biophysical needs. Although this case of the emerging popularity of golfing can be seen as healthy for one’s psychical condition, some people argue that this “western consumerism” contributes to global and local environmental problems which threaten sustainability (Princen, Maniates, & Conca, 2002; Stern, Dietz, Ruttan, Socolow, & Sweeney, 1997, as cited in in Zhang, Deng, Majumbar & Zheng,

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