Strategic Choice and Evaluation Jamba Juice Strategic Choice After doing an internal and external environmental analysis for Jamba Juice, a strategic choice and evaluation was needed. Jamba Juice is viewed to be one of the leading restaurant-retailer of better-for-you juices, beverages and snack food. The menu consists of fresh squeezed juices, fruit smoothies, a variety of hot teas, and baked snacks. Jamba Juices success is because the company closely follows the mission statement of “establishing Jamba Juice as the world's leading source of healthy energy in the form of freshly blended beverages with an uncompromising commitment to making a difference through our values” (Jamba). The mission of Jamba Juice is to also provide the highest quality of customer service while keeping their cost at a minimal.
So why is organic food getting ever more popular? By just putting a label on food saying it’s healthier and safer than regular food would be enough to get people to buy it. Also with all the more and more places opening like Whole Foods Market, Central Market and Fresh Market attract people from everywhere. If consumers believe its better for them and it makes them healthier and maybe even live longer, people would buy it no matter if its more expensive than lets say Wal-Mart or Sam’s Club. Others buy organic foods over conventional because they believe it’s helping the environment or they don’t want to support the practices of agribusiness (Jackson).
Customers’ reactions to Wal-Mart’s new sustainability strategy showed that low or middle class consumers’ expectations are not limited to purchase only low price products; they are also willing to buy green, sustainable ones when they find them in affordable prices. This was a sign that Walmart is on the right track. Today’s business practice of Walmart needs to transform more -through quick wins which are actions that makes business sense based on available technologies, products and processes; innovation projects which base on emerging technologies, processes, and innovation; big game challenge which is a way to lead the market works for sustainability, not against it- to complete its sustainable pathway successfully and reach the sustainable business practices level. In this way, they should identify opportunities to develop supply chain, coordinate manufacturers and compete with the rivals. Company should find new ways to get greener supply chain with less capital, lower the operating costs and catch more competitive advantages in the market.
Papa John’s products and services are to satisfy customers’ needs and create a good relation with their customers. Papa John’s best value discipline is that they stand for quality. They emphasizes that a traditional Papa John’s superior-quality pizza is the main thing that they will consistently deliver ("Papa John's Our Core Values", 2015). Papa John’s is up to their words; thus, by being accountable to themselves, their customers, and business partners, they earn the right to hold others to a higher level of accountability. At Papa John’s excellence is expected in everything they do; thus, Papa John’s
Scientifically, ALL food is organic. The distinction made by proponents of Organic is a philosophical one, deceptively disguised as science. In the context of the popular food products, Organic is a conventional food crop that is genetically and chemically identical to its standard counterpart (Avery, 2006). Organic is a clever marketing label for a product, and nothing more. Organic food remains popular due to three common misconceptions: that it is healthier to eat; that buying organic food supports small businesses and strikes a blow against big, evil corporations; and that the cultivation method is better for the environment.
Health was the primary messages proscribed by second BASES yet the secondary message “taste” is not to be ignored. Nielsen’s 12 New-product Success Factor: a) Salience: a. Distinct Proposition: Montreaux proposes to offer innovation by understanding the wants of the consumers. It proposes to deliver healthy foods without compromising on taste by offering pomegranate, cranberry and blueberry flavors which is quite novel in taste combinations. b.
The American Dietary Association (ADA) claims that all foods can fit into a healthy diet when they are eaten in moderation and proportion. Although some foods undoubtedly have higher nutritional value than others, “no single food or type of food ensure good health, just as no single food or type of food is necessarily detrimental to health” (1). Nutrients, such as vitamin A, can be toxic in high levels, while “junk food” like dark chocolate can be beneficial if eaten in moderation. The ADA also states that even the title, Acceptable Macronutrient Distribution Ranges, clearly shows that there is no magical number, but instead many acceptable values, for daily intake of macronutrients. Suzanne Havala, who is actually an active ADA member, claims the “total diet” approach is too complex for the general public: “’people want specific advice about what they should and should not eat’” (1).
The core benefit of McCain Original Oven Chips is to satisfy hunger, which meets basic consumer needs. The actual product offers features to satisfy consumer wants including: a healthy option, quality, brand and packaging. The packaging contains the brand name, slogan, traffic light scheme, GDA and ingredients, which are important in communicating the benefits to consumers such as quality and healthiness. The brand and slogan are also important because when overloaded with
The law proposed by France in making the fast-food companies to either advertise with healthy food messages or be taxed by 1.5% on their ad budget was a bold but a very reasonable move. This can eventually make the food companies be more aware and cautious on their products that could lead a way in creating more sensible contents not only in advertising but also in their product developments. A more sensible and vigilant McDonald’s was a result of this proposition. As it turned out, McDonald’s developed and created healthier food choices for their
Genetically modified foods are a positive thing for the world in many ways. They can help people anywhere by providing a steady food source. Crops can have all the best qualities so that farmers can profit as much as possible. The reasons that genetically modified foods are a positive thing are because the plants can have traits that they may not have without being modified, they can provide nutrition to people that have very bad or very little food to eat, and they are going to be able to provide edible vaccines for certain sicknesses. The first reason genetically modified foods are good for the world is because they can have traits that plants’ that are not genetically modified would not have.