Tesco Essay

1960 Words8 Pages
TESCO, is a large chain supermarket of British. It is now Britain's biggest retailer, and the world's third largest supermarket group. Through the case study Tesco was founded by Jack Cohen, born in 1898 and the son of a first generation East European Jewish father who served with the Royal. After returning in 1919, 21 year old Jack invested 30 pounds of his reward for military service to buy surplus food stockpiles and he opened a little stall in East London. Tesco as store brand was first appeared in London (Edgware street) in 1929. Since then, Tesco grasp some beneficial opportunities to expand. now Tesco owns more than total 3,700 stores, and total staff is 440,000 people in the world. To what extent do you feel that Tesco are Marketing Orientated? Discuss. The meaning of Marketing Orientated is an organisational orientation that believes success is most effectively achieved by satisfying consumer demands. For Tesco, there are some things to make me feel that Tesco are Marketing Orientated. The relationship of customers is forever in the first important. Providing customers with more good quality products and services have been Tesco’s key to the business growth. TESCO's goal is to hope through their efforts to make people's lives more convenient, it is also hopes to attract every returned customers and win the customers trust. Therefore, Tesco need to grab how to create value for customers, and dares to choose between operating activities and lines of business. Different customers has different characteristics, and also customers’ value are not the same. Tesco’s customers cover three classes in the society . High class of customers will thinks value of goods and services are high to satisfy his preference; low class of customers are highly sensitive for the price of goods. for the middle class of customers always thinks the low price and high quality

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