Kimbaly Franzer Kuddler Fine Foods MKT 421 February 1, 2012 Introduction Through a variety of sales and marketing strategies, Kudler Fine Foods plans to increase customer loyalty and profitability. The customer focused programs, frequent shopper program, direct mailing program, cost cutting initiatives and customer relationship management tactics are designed to achieve quality results (Kudler Fine Foods). Making sure the company is improving the customer’s value chain while instilling loyalty is hoped to increase higher margins in product sales the next step for this company. There are many ways that Kudler can increase profits and provide the customers the needs and wants. Some ways to do that is the catering side of the company,
Kudler Fine Foods Marketing MKT/421 November 5, 2012 Kudler Fine Foods Marketing Kudler Fine Foods, an upscale specialty food store, has a clear, concise marketing vision for the upcoming year. The marketing overview found on the company’s intranet site states: Kudler Fine Foods has experienced significant growth and is now focused on expanding the services, improving the efficiency of its operations and increasing the consumer purchase cycle as a means to increasing the loyalty and profitability of its consumers (Kerin, Hartley, & Rudelius, 2011). To achieve these objectives marketing research and strategic planning is needed. According to the text, Marketing, marketing research is defined as the process of defining a marketing
Showing them how to obtain a healthy lifestyle will benefit them for the future. It's very important that kids will be able to keep themselves away from obesity when they're older and on their own. Although parents can't completely put a stop to this solely, fast food restaurant's cheap and convenient food takes a big part in this issue as well. Every day that comes people have the control to eat what they want. After a hard day of work most people want a quick and easy dinner so they automatically think of eating out for the night.
In the book, Bloom said “it’s easier for today’s children to waste food because they are so removed from its origins.” The reason why we waste food easily is we don’t have the chance to plant, water, or nurse the plants by ourselves, so we don’t know how hard it is to plant and grow the food. After reading this book, I feel so sorry for what I did every day by wasting my food and I have decided to do something better such as ordering less amount of food and take any leftovers home and cook them with other ingredients to make them into new dish, instead of throwing them into the trash can. If we can continue doing this, food wastes can be decreased. Also, we should care about our environment by not tossing the food into the trash because wasting food can negatively impact our environment, which will reduce our natural resources. For
Kathy would like to build the company up to a point so that in the next few years she’s able to retire (Kudler strategic plan, 2003). The employees want to be able to earn a good salary and have job security by working for a profitable and growing company. The customers want a large selection of high quality products at reasonable prices. The company’s suppliers have the similar interests as the employees – steady orders from a profitable and growing company able to pay its bills in a timely manner. Problem Statement Kudler Fine Foods can become the premier gourmet food store in its marketplace by developing effective leadership that enables the company to be
Ever since 2005 when chefs highlighted the poor nutritional value of school dinners across the country, many parents have been understandably confused about what is best for their child. Some have even opted out of school dinners altogether and provide their child with a packed lunch or allow them to go home for lunch. Is it possible, however, that in this they are completely misguided. We all know that young children need the right balance of nutritious food to grow and develop. Some parents think that home-prepared packed lunches are healthier than school dinners because they can control the contents.
Unfortunately, student and parents rely on these lunches because they do not have the income to be able to afford either full-priced or homemade lunches. The only foreseeable way for American students to receive healthier lunches in their school cafeterias is if someone can create a solution to the cost problems. To fully understand the cost problem behind all of this, one must first understand that processed and pre-made foods are much less expensive than healthier, homemade alternatives. For example, if someone was going to make a lasagna dinner for their family they would be much more likely to want homemade lasagna because homemade is always better tasting and also healthier than pre-made frozen lasagna. However, when looking at the cost of both options,
P3 In this task, I will be writing about how to focus on the customers by providing good customer service as it is essential in retailing. I will be focusing on how retailers are related to their customers at functions such as after sales service. Customer focus In a business, it is vital that they concentrate on customers’ needs and ensure that they meet their customer needs better than the competitors. Importantly, the retailers are expected to meet the customers’ satisfaction; living up to the customers’ expectations and even more if required. This ensures that the customers are loyal to the company and more interested in other services provided which automatically increases the profits.
Eventhough nowadays all the parents have to work long hours to earn their living but still they shouldn't forget their responsibility towards their children. Cooking food at home isn't a hard job, you can cook food before you leave for your job so that your children doesn't have to run into a fast food restaurant only because he or she doesn't have any option. Furthermore you can buy fruits and vegetables make salads and keep it in front of the table so that your children can see it and then eat it. From my stamp point, the fast food industries are doing their own job by providing cheap fast foods for those people who work long hours and don't get time to cook anything. In the article “Don't Blame the Eater” the author David Zinczenko blames the fast food industries by accusing that the fast food centers are the one causing obesity in small and young children's.
If the kid has no medical reason for gaining weight then it seems acceptable to blame the parents. In the first place, the parents are the ones who buy the fast food for their children; parents are the ones who provide them with the money to buy unhealthy snacks. According to Weintraub, "it's the fault of the parents who let their kids eat unhealthy food and sit in front of the television of computer for hours at a time". Weintraub's point is that children are influenced specially by their parents because they are ones kids live almost all their life with. In consequence, kids are influenced in good ways but mostly on bad habits that their parents teach them.