Swot and Analysis of Samsung

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SWOT and issue analysis for Samsung Company A SWOT analysis is a structure planning method used to evaluate the Strengths, Weaknesses, Opportunities and Threats involved in a company. A SWOT analysis can be carried out for a product, place, company or person. It involves specifying the objective of company or planning, SWOT analysis aims to identify the key internal and external factors seen as important to achieving an objective. SWOT analysis are groups into two main categories Internal and External factor. The Internal factors are the strengths and weaknesses internal to the organization. The external factor is the opportunities and threats presented by the environment external to the organization. Strengths is the characteristics of the business or project that give it an advantage over other. The Strengths of Samsung Company: 1. Hardware integration with many open source OS and software: Samsung is focused on producing devices which can be integrated with most of the software and OS. This gives Samsung products an edge over Apple’s devices, especially as android and other OS are gaining market share when iOS and OS X are losing it. 2. Excellence in engineering and producing hardware parts and consumer electronics: Samsung is the number 1 by market share in televisions and mobile phones sales and some of the hardware parts like processors, memory chips. This was largely achieved due to excellence in engineering and both efficient and effective production. 3. Innovation and design: in 2001, Samsung ranked second on the list of US top patent assignees. More patents strengthen Samsung position among its competitors, is the best in terms of design features and technology. It was the first introduced dual screen mobiles, 65k TFT/LCD colour phone, first phone with polyphonic ringtones, phones with rotating lens, thinnest and lightest note pad etc.

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