Swot Analysis of Snickers

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Confectionary chocolate bare introduced by Mars Incorporated. Globe sales in Snickers has an annual income of $2 billion Snickers founded in the year 1930 named by the “favourite horse” of the Mars family In the UK as well as Ireland, Snickers was sold under the brand name ‘Marathon’ until 1990. Recently, Snickers Marathon branded energy bars have been sold in some markets. Traditionally Snickers bars have 16 peanuts in each bar, and more than 99 tons of peanuts go into making over 15 million Snickers bare each day Snickers also have small branches off the main brand such as: Snickers mini, Snickers peanut butter, almond, dark and Snickers ice cream Advertisements in recent history have seen snickers received celebrity endorsements from the likes of Mr.T, NASCAR drivers Kyle Busch and Ricky Rudd In July of 2005, tens of thousands of Snickers and Mars Bars were removed from South wales store shelves due to a series of threatening letters which resulted in fears that the chocolate bars had been poisoned. The last letter he sent included a Snickers bar contaminated with a substance which was later identified as rat poison In the early 2000s, deep fried chocolate bars (including Snickers, and Mars bars) became popular at US state fairs, although they had been a local speciality in fish and chips shops in Scotland and England for some years despite containing an estimated 440 kilocalories per bar. A replacement for the king size Snickers bar was launched in the UK in 2004 and designed to conform to the September 2004 Food and Drink Federation. In the late 1990s, Snickers ran ads which featured someone making a self-inflicted mistake, with the voice-over saying "Not going anywhere for a while? Grab a Snickers!". One such ad had a player for a fictional American football team showing off his new tattoo of the team's logo on his back to his teammates. He then

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