Swot Analysis Of Lenovo

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SWOT analysis of Lenovo In terms of weakness findings, Lenovo has shortcomings of late entry in related market, weak global brand image and low brand awareness, and ongoing cultural integration (Datamonitor, 2009; Liu, 2007). Analyzing leading strategic opportunities, fast growth of netbook market, sustainable growth of emerging market and economy recovery are confronted. Economy recovery will boost total volume of market again. As greater growth of China PC market than rest of world attributed massively to growth of Lenovo, the firm is affected significantly by the slowdown of its main market. Fortunately, global IT spending will fully recover with growth rates approaching 6.0% in 2012 (Gants et al, 2009). It could be a second leap of company in global market by high performance in China and other targeted markets. Improvement of life quality brings high demand in emerging market. As country developing more and more, the IT embedded sectors of society increase as well. Also, growing number of high-educated consumers attract the firm to expand its business. This is reason why developing countriesare crowded with MNCs in PC producing industry. Reference Coxon M., 2008, &ldquo;Top-selling Lenovo ThinkCentre Desktops and ThinkPad Notebooks Now Available Through Synnex Canada&rdquo;, Synnex Canada, 31 March 2008, viewed at 23 September 2009, . Lenovo, 2009, 2008/2009 Annual report Lenovo group limited, viewed at 12 September 2009, &ldquo;Lenovo Becomes First PC Manufacturer to Announce Client Virtualization Platform&rdquo;, 2008, Lenovo.com, 2 April 2008, viewed at 25 September 2009, < http://www.Lenovo.com> &ldquo;Lenovo partners with RIM for laptop sync&rdquo;, 28 April, 2009, viewed at 20 September 2009, < http://www.bnet.com>. Lohr S., 2005, &ldquo;Lenovo evolves with its I.B.M. PC unit in tow&rdquo;, New York Times, 30 September 2005,
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