Swot Analysis

1303 Words6 Pages
SWOT Analysis Report: A Literature Review Abstract SWOT analysis that is both effective and meaningful, requires time and a significant resource. It can be used for all sorts of decision-making, and its template enables proactive thinking, rather than relying on habitual or instinctive-empirical learned reactions. Here we introduce SWOT and its concept, reviews the literature, and discusses how to use it in the profession of social work and in social service agency. SWOT is universal and can be used in various organizations and life. Social work is one of the many fields that benefit from SWOT. Clients can use it to map out their lives and reconfigure it to best help them. Keywords: SWOT Analysis, social work, strengths, weakness, opportunities, threats Introduction SWOT analysis is a strategic planning method used to evaluate the strengths, weaknesses, opportunities, and threats involved in a project, business venture, or organization (Hill & Westbrook, 1997). It involves specifying the objective and identifying the internal and external factors that are favorable and unfavorable to achieve that objective. The technique is credited to Albert Humphrey, who led a convention at Stanford University (Gamer, 2008). SWOT also can be used to audit the overall effectiveness of a business or organization (Menon, 1999). The SWOT method was originally developed for business and industry, but it is equally useful in the work of community health and development, education, and even personal growth. SWOT is not the only assessment technique you can use, but is one with a long track record of effectiveness (Department of Health and Human Services, DHHS). This paper is intended to introduce SWOT and its concept, review the literature, and discuss how to use it in the profession of social work and in social service agency. The method of SWOT is
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