This sort of multimedia can act as a focal point on the homepage of a website meaning that users are instantly drawn to it as soon as they open the page. This will mean that people visiting the website will be more likely to become a customer and existing customers will keep coming back due to the website being easy to navigate. As a consequence of this the business will have a larger customer base and will have higher profits. Advertising - Use of multimedia in advertising can help to give a business a high public profile, increase the customer base and in turn increase profit. It’s used to attract people’s attention and make the business look exciting and flashy to draw in new customers while also giving information about the
Thus the Internet offers to Perfect Paints a chance to manage the supply chain, speed up suppliers and integrate businesses along the chain. It also has the potential eliminating all the distortions during in exchanging information with others. By participating in being a connected supply chain will also offers Perfect Paints the opportunity to be more informed, efficient and competitive and, allows product planning to recognise demand and supply needs of the other business during seasons, peak and offpeak demand. Secondly, the opportunities to increase sales from existing customers whereby Perfect Paints should adopt internet marketing strategy because we can see the opportunities either to improve sales within the marketers we already serve or to enter
The internet offers competitive pricing, easy access and convenience, customers can personalize services. The worldwide web not only features products but also services that allow consumers to pay their utility, credit card, mortgage and car bills online. Customers can search travel destinations and make reservations for airfare, hotels, and rental cars from the comfort of their own home. Technology advancements have made connecting to the internet easier and affordable; many businesses offer hot spots for Wi-Fi access. More and more companies are using the internet to promote new products and services.
They may also be able to monitor the demographics of those people who are purchasing which products, or even watch the amount of competitor products that are similar and are being purchased. It is clear to see how Internet tools and intranets can greatly increase production over a variety of departments within a
The new media has reformed society as the delivery of media content has caused the growth and increased diversity in society. This was caused by the development of digitalization where a wide range of formats has combined together creating a digital convergence. Digitalization allows information to be delivered across a range of media platforms. For example, what was once only available on the TV is now available across a wide range of formats such as IPad, iPhone, computers etc. This shows that the extent of digitalization has contributed to the growth and increasing diversity of the new media on society.
* Groupon provides access to great deals and discounts which are usable at customer's local and/or national companies. * Groupon creates a powerful communication channels between customers and merchants as well as providing a personalized customer experience. * Groupon develops and maintains customer profiles in order to improve interactions between them and merchants. I believe that these features, which I think is called customer-centric, can be considered as contemporary as it considers the needs and benefit of both customers and merchants. It also keeps up with the recent technologies and helps boosting the e-commerce sector.
The shipping company is expanding its business to involve a symbiotic relationship between itself and any outside company that will integrate their technologies into their processes. FedEx is growing its wireless, billing, freight and international technologies to truly offer a well rounded solution for any small to large company’s shipping and supply chain management requirements. Largely web-based the technology solutions simplify and increase cost efficiencies of any company. One of the best parts of the FedEx software and product offerings is that companies can mix and match and add on any element that will benefit them. Supply chain management is an increasingly complex issue within companies, especially in today’s day and age.
The Internet is a major part of society in today’s generation, and is used to accomplish many things. Although people may be too involved with the Internet, it has improved “Generation Q’s” knowledge greatly. Not only has
As we take a look at the transformation of technology and how it has affected our world, and the activities that we now partake in, it is evident to see that there has been a big impact on our leisure time. Our lives have been changed in a way where we can use the modern day technology to our advantage, so that we are able to maximize the amount of time we spend on leisurely activities. Technology has given many individuals the privilege to travel and enjoy their vacations, while still being connected to their work. Communicating with family and friends has now been made more efficient by means of social networking, cell phones, e-mails and the Internet as a whole. GPS systems and advances of highways have made it easy to transport to places of different surroundings where leisure activities are highly recognized.
Therefore, globalisation through the digital age and transnational corporations can have a powerful influence on the reduction of inequalities, but can also cause inequalities to rise. Globalisation and the digital age have a strong relationship, and in some sense, they fuel each other. The digital age has meant the introduction of the internet, many social networking sites and knowledge based search engines such as Facebook, Twitter and Google. They have led to a faster growing rate of globalisation which has now made it easier to transfer knowledge and news around the world in a matter of seconds. This can be seen recently, in the Arab Spring, in which Egypt’s uprising was greatly influenced, caused, and widened by the social networks Facebook and Twitter.