Strategy Management- Case Study 9 Dell Inc

7138 Words29 Pages
DELL. INC Step 1: Identify the firm’s existing vision, mission, objectives, and strategies. Vision: It’s the way we do business. It’s the way we interact with the community. It’s the way we interpret the world around us- our customer needs, the future of technology, and the global business climate. Whatever changes the future may bring, our vision- Dell Vision- will be our guiding force. Mission: Dell’s mission is to be the most successful computer company in the world at delivering the best customer experience in markets we serve. In doing so, Dell will meet customer expectations of highest quality; leading technology; competitive pricing; individual and company accountability; best-in-class services and support; flexible customization capability; superior corporate citizenship; financial stability. Objective: Dell aims to please all with great computers, notebooks and even projectors that are equipped with the required software. Strategies: 1) Reduce level of component and finished good inventory, lowering fixed costs 2) Eliminating the middle man and directly-sales model allowed customers to tailor its products to meet their unique needs. 3) Reduce their supply chain costs and provide products that are competitive in the global market. 4) Project to retain current market share due to existing PC penetration levels. 5) Enter the market during the mature phase of a product’s life cycle. (R&D strategy) Step 2: Develop vision and mission statement for the organization. Vision: It’s the way we do business. It’s the way we interact with the community. It’s the way we interpret the world around us- our customer needs, the future of technology, and the global business climate. Whatever changes the future may bring, our vision- Dell Vision- will be our guiding force. Mission: Dell’s mission is to be the most successful computer
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