Strategic Marketing of Pepsi

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MISSION, VISION & VALUES I have select a publicly traded company namely Pepsi as my brand for this project. At PepsiCo, which manages the brand Pepsi they believe being a responsible corporate citizen is not only the right thing to do, but the right thing to do for business. Pepsi as a Brand mission is to be the world's premier consumer Products Company focused on convenient foods and beverages. They seek to produce financial rewards to investors as they provide opportunities for growth and enrichment to their employees, business partners and the communities in which they operate. And in everything they do, they strive for honesty, fairness and integrity (Stephany, 2012). "PepsiCo's responsibility is to continually improve all aspects of the world in which they operate - environment, social, economic - creating a better tomorrow than today." Pepsi as a brand vision is put into action through programs and a focus on environmental stewardship, activities to benefit society, and a commitment to build shareholder value by making PepsiCo a truly sustainable company (Bellis, 2011). I believe that the strength of Pepsi as a brands, innovation and marketing, coupled with the quality of their products and flexibility of their distribution network, allows them to compete effectively in today’s Global market. ANALYSIS OF FACTORS One of PepsiCo’s top brands is of course Pepsi, one of the most recognized brands of the world, ranked according to Interbrand. As of 2008 it ranked 26th amongst top 100 global brands. Pepsi generates more than $15,000 million of annual sales. Pepsi is a carbonated soft drink produced and manufactured by PepsiCo. “SWOT helps a company to set itself for better and for worse. Companies are inherently insular and inward looking SWOT•s is a means by which a company can better understand what it does very well and where its shortcomings are.

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