Both strategies failed, therefore it is necessary to analyze what were their mistakes. • Core Competencies: Trexel has the know-how to development of different product better than its competitors (lower production cost), so it is necessary to consider the cost savings of the different alternatives. • Competitive Advantage: Because of Trexel has the know-how to produce high-quality products at low production cost, they are better positioned that its competitors. Also Trexel have protected their intellectual property through patents, which allow maintaining a sustainable competitive advantage in the time. For these reasons, it is necessary to analyze the competitive advantage of the different options presented.
Price for the product • The product is a marketing communication vehicle. It carries information and persuasion yes, and it delivers an audience (w/profile) to customers/advertisers First 3 bullets are not strategic dimensions, they are outcomes of strategic decisions What is the significance of the problem to the subject? • Click-through (CTR) business model is gaining popularity over MedNet’s impression model (CPM). • MedNet’s Ads - Clients are concerned about the value generated for the money spent. • Competitors like Marvel are wooing customers with low cost per click-through • Condition-specific websites like cholesterol.com has a better chance of converting a visitor to a customer.
Social Responsibility EST1 Task 1 Company Q's current attitude toward social responsibility can best be described as nonexistent. While a business's ultimate goal is to create profit, businesses should enlist community friendly practices to strengthen both the company and the community as a whole. Three areas that Company Q needs to reevaluate are as follows; (1) closing down stores because of the crime rate in that specific part of town; (2) only offering high margin items that are health conscious; and (3) wasting food instead of donating it to local food banks. Company Q has recently closed a couple of stores due to a pattern of lost profits. These two stores were in high-crime-rate areas.
Placing profits above people isn’t socially responsible but is rather sociopathic and a microcosm of the larger problem that entails the current Capitalistic system that is used across the world. Company Q, is displaying a common capitalistic mind-frame that many companies engage in wherein they would rather focus on lost revenues than assisting the less fortunate. It’s troubling that the company wouldn’t donate day-old products to a food bank. The company does offer some organic foods, and this could be conceived as socially conscious if the food is obtained from traceable sources that are environmentally friendly growers. This social responsible act is overshadowed by the company’s decision to leave the inner city areas because of alleged loss of profits.
* Diverse products Diverse products and revenue should help shield the business from shocks in any one part of their business. Different products have different characteristics. Those characteristics do not always match; therefore, a company can lower their risk by investing in a business with low correlations with other products. This lowers risk and increases the value of the business over the long-term. WEAKNESS: * Company size "Company Size" will have a long-term negative impact on this entity, which subtracts from the entity's value.
“Market analytics allow companies to identify their best and worst customers and, consequently, to pay special attention to those deemed to be the most valuable. Looked at another way, analytics enable firms to understand how poorly they can treat individual or groups of customers before those people stop doing business with them. Unless you are in the top echelon of customers -- those with the highest lifetime value, say--you may pay higher prices, get fewer special offers, or receive less service than other consumers.” (Davenport, et al, 2007) Another concern that may arise as a result of Kudler Fine Foods frequent shopper program is the tendency for retailers to ignore the
ESTI: Ethical Situations in Business – Task 1 * Part A After evaluating Company Q’s current attitude toward social responsibility in my opinion is that Company Q has a negative attitude. Changing the negative attitude towards social responsibility into a positive one could have a positive effect on Company Q. The company seems to be driven by profit because of the two stores being in high crime rate areas and obviously lost revenue. Management’s idea towards this type of loss seems to be to take the easy way out and close the stores that are not making any profit instead of finding solutions to help resolve the issues. When Company Q finally started offering better quality and more health conscience and organic food options after years of their customers requesting that they do so.
The order of competitive forces from strongest to weakest in Porter’s five forces model are as follows: Potential Entrants – Substitutes- Industry Rivalry- Buyers- and Suppliers. I believe that potential new entrants help liquidate the pay day market which might drive demand down in individual stores (the entries to barrier are extremely low 135k for startup), followed by substitutes such as credit cards offered by Providence (which were marketed towards unbanked costumers), current industry rivalry also proved to be a competition force that affected individual pay day locations (similar reason to new entrants). 3. What are the driving forces that are currently affecting the payday lending industry? The driving forces that are currently affecting the payday lending industry are entry or exit of major firms, regulatory influences and government policy changes, marketing innovation, and lastly changing societal concerns and attitudes.
This type of rivalry may result in second thoughts by those who are interested in this market. Whole Food relies heavily on its reputation to attract consumers, this type of negative publicity, if continued, will tarnish its reputation, and lead to a loss of consumers. There competitive position is strong within the traditional organic food industry based upon its reputation for social responsibility and the quality of their product. However, whole foods is losing market share and facing increased pressure form larger grocers who are increasing their organic product
Alternatives: * Franchise method: Advantages: - expansion in new markets low costs and risks - concentration on the development of the brand - long-term commitments Disadvantages: - less control over each store - lack of control over technology - lower revenue (the franchiser receives a royalty payment that is a percentage of the franchisee’s revenue * „Go green” products Advantages: - increase market share - new customer target (vegetarians, business people) - improve brand image Disadvantages: - losing the initial reputation - business cost may increase * CSR campaigns: Advantages : - boost brand image by promoting social and environmental friendly practices - attract new customers who may be more loyal because of shared values and beliefs - partnerships with NGO’s for philanthropic relationships Disadvantages: - loses of revenues if the customers do not react to the campaigns by buying more products. The best solution for Starbucks to develop abroad is to make