Stakeholders Influencing The Achivement Of Objecti

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Evaluate which stakeholder groups are likely to be most influential in the achievement of objectives [18] A stakeholder is a person, or group, who has an interest or is affected by the activities of a business. SLSL have a number of stakeholders which could have a major influence in achieving their objective of increasing revenue by 4% as well as expand into Market Harworth. These stakeholders could include the managers, owners, the customers and the competition. If one were to consider these stakeholders in relation to the Stakeholders Matrix, they would fit into the top category (high influence as well as high interest) and so they may be considered to be the most influential in the achievement of objectives. One objective that may have a high level of influence from stakeholders is the aim to increase revenue by 4%. One stakeholder which could affect the achievement of this objective is the managers. They dictate the decisions which determine the direction of the business. This means that the decisions they make have a major influence on how the business does and, in turn, achieve their objectives. One decision that the managers could make which could help SLSL achieve this objective is to move into the letting industry. This would help achieve their objective of increasing revenue by 4% over the next financial year as it will increase their peripheral income stream, meaning more revenue would be generated. However, this would lead to an increase in competition. Competition are another group of stakeholders which may influence the achievement of this objective. This could be done if SLSL's competition offered a lower or better commission rate which would result in the customers, or vendors, opting to choose competitors over SLSL. On the other hand, SLSL have the competitive advantage of having 100% prompted awareness as well as 66% unprompted,

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