WestJet’s competitive priority relates to cost, quality and delivery. Cost – WestJet has been able to reduce its operating costs through standardization. By purchasing only one type of plane WestJet is able lower both maintenance and training costs, resulting in higher profits. These savings and profits allows WestJet to provide lower cost airfares to its customers, thereby having a competitive advantage over its competitors. Quality – WestJet’s culture emphasizes a fun and friendly atmosphere for all travellers and empowers employees with bottom-up management.
Due to Because of the growth in the low-cost segment of the airline industry, Southwest has tomust continue to innovate and differentiate itself from others to perpetuate its success and popularity. An evaluation of the company’s internal strengths and weaknesses and external opportunities and threats served as the foundation for this strategic analysis and marketing plan. The plan centers on Southwest’s growth strategy by , suggesting ways in which it can build on existing customer relationships and on theby developingment of new services targeted to specific customer niches. (Pride & Ferrel, 1995) SITUATION ANALYSIS Southwest Airlines provides low-fare air transport among 58 cities within the United States. According to the company, “Southwest is dedicated to the highest quality of customer service delivered with a sense of warmth, friendliness, individual pride and company spirit.” As of December 31, 2007, Southwest served 411 non-stop city pairs.
JetBlue’s strategy for success is product leadership with customer value proposition. With their strategy they promise their customers high-quality customer service at a low fare on primarily point-to-point routes. This is evidenced by the fact that JetBlue has one of the largest load factors in the United States. JetBlue implements this strategy by having a productive workforce, having low distribution costs, flying the same type of aircraft, and utilizing their aircraft effectively. What business risks does JetBlue face that may threaten the company’s ability to satisfy stockholder expectations?
It is consistently ranked as one of the top Fortune 500 brands. Southwest is renowned in the airline industry for its short turnaround time on arrivals and departures, and on-time flights. Many people recognize the reputation Southwest Airlines has in the airline industry and it appeals to many customers and potential fliers. The reputation and recognition of Southwest Airlines is enough to support the ad. The advertisement goes after the common sense of the reader because it is very simplistic.
To reduce emission footprint, the company uses efficient operation strategies to avoid unnecessary waste. Customers WestJet believes that people would rather fly than drive if low fare airplane tickets are available. They also believe that people always have the need to travel to visit friends and relatives. WestJet is targeting these people by giving them the option to fly cheap. Most importantly, lower service for less money does not mean less customer service for WestJet.
Wk 3 Learning Team Consider the use of performance incentives and merit pay to recognize and engage employees. At Landslide Limousine you pride your company on extraordinary customer service to your clients and a leader in taking care of your employee’s by providing the best performance incentives and merit pay to recognize and engage employees. In Indeed salaries, the salary for Limo drivers in Austin TX ranges between $19,000 and $23,000 (Indeed, 2013). We recommend a performance incentives and merit pay on top of hourly base pay and gratuity. We recommend performance incentives that you could use to not only engage your employees, but also keep your insurance premiums low are semi and annual bonuses.
The resources and capabilities that are critical to Southwest Airlines operations include a no-frills flight service to lower costs and minimize turnaround times, a family type corporate culture that ensures employee satisfaction and a frequent flyer program that retains loyal customers while adding new ones. These resources and capabilities are difficult to imitate by competitors which gives Southwest its sustainable competitive advantage. Southwest operates a linear route structure (point-to-point) through less-crowded secondary hubs in order to avoid flight congestion and high costs that are associated with primary hubs. This strategy perfectly caters to frequent business and leisure travelers who are willing to forego the frills offered by Southwest’s competitors for cheaper tickets. Southwest uses only Boeing 737 model planes for their flights, the usage of 737’s only reduces plane maintenance time and avoids delays.
Bennett’s Machine Shop 1.) Pat Bennett obviously bases success on profitability. He said in an interview that he was determined to straighten out his business and try to tap into the open markets for engines in Lake Charles so that his business was not so dependent on one facet of the engine industry. Pat wants to take the company into segments of the industry that are proving to be lucrative and in demand like crack repairing, specifically for the often cracked cylinder heads that can easily run up to four hundred dollars each. Also, Pat believes that the aircraft industry could be a wise introduction for Bennett’s.
Travellers often use criteria such as non-stop service, time of day and flight frequency when selecting an airline. We continuously strive to design a network that meets the needs of our guests and provides affordable air travel that stimulates demand. We continue to add non-stop routes to our network to increase the travel convenience for our guests. For markets without non-stop service and to supplement non-stop routes, we provide through flights or connection services for our guests. To maximize aircraft utilization, we look for opportunities to operate our fleet in off-peak times when the aircraft would otherwise be idle, to serve markets that may not be as time sensitive or may be better served by evening flights.
Fords benefits from unionization because the union contracts can be negotiated and any work issues can be resolved, such as workplace safety, wages, and benefits. As a unionized company, the management at Ford will also benefit from UAW to keep its workers online to avoid low productivities. Another benefit of Ford Motors as unionized company is employees work satisfaction because of high wages, more fair practices, and guaranteed employments that leads to less company turnover. With the recent economic downturn many American businesses suffered losses, but with the help of the UAW Ford could overcome the economic barriers. In 2011 Ford and UAW agreed on a new contract approving profit sharing and signing bonuses in lieu of annual pay raises in setting the wages and benefits for 112,000 workers.