Westjet 2012 Annual Information Report

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2012 ANNUAL INFORMATION FORM MARCH 19, 2013 WestJet 2012 Annual Information Form OUR DESTINATIONS AT MARCH 19, 2013 Page | 1 WestJet 2012 Annual Information Form TABLE OF CONTENTS CORPORATE STRUCTURE ............................................................................................................................................... 4 DESCRIPTION OF THE BUSINESS .................................................................................................................................... 5 DEVELOPMENT OF THE BUSINESS ................................................................................................................................ 21 INDUSTRY OVERVIEW..................................................................................................................................................…show more content…
Travellers often use criteria such as non-stop service, time of day and flight frequency when selecting an airline. We continuously strive to design a network that meets the needs of our guests and provides affordable air travel that stimulates demand. We continue to add non-stop routes to our network to increase the travel convenience for our guests. For markets without non-stop service and to supplement non-stop routes, we provide through flights or connection services for our guests. To maximize aircraft utilization, we look for opportunities to operate our fleet in off-peak times when the aircraft would otherwise be idle, to serve markets that may not be as time sensitive or may be better served by evening flights. Through our network and competitive fares, we aim to stimulate demand from guests who would not otherwise travel or from guests who would select another airline. We estimate that when we enter a new market the net effect to that market is an overall increase in traffic. This means we are often able to create new demand. As our Boeing 737 fleet continues to expand and we begin introducing our new Bombardier Q400, we expect that we will be able to establish additional profitable routes in Canada, the U.S. and internationally. This new aircraft mix is also expected to help us provide increased frequency, increased non-stop routes…show more content…
The system also has four pay-per-view movie channels which offer movies on longer flights. Our programming is selected to provide relevant and regional content for our guests, from children, sports, business and learning channels to movies; each guest can select the channel they are most interested in viewing. The choice of a live satellite television provides us with the opportunity to offer entertainment options to our guests and the live television product is a differentiation over our primary competitors who have in-seat screen systems where the content is pre-recorded and stored on servers on the aircraft. With a live system, there is minimal content development, management and system uploading. Our future goal is to provide an inflight entertainment system that is compelling and customizable to a guest’s needs by offering stored content (movies, TV shows, games, magazines, etc.), live television (news, sports, etc.) and wireless internet connectivity (web browsing), all accessible through a guest’s personal mobile device (smartphone, laptop, tablet, etc.). Onboard Service and Sales We offer complimentary snacks and non-alcoholic beverages on most of our flights. On longer flights, we offer alcoholic beverages and a variety of food products to
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