This marketing initiative will track the customer’s buying habits and allow Kudler to target to specific customers. Looking at the current information technologies databases, Kudler foods has a system that tracks internal sales data but wants to enhance the system so they can track the demographic information and buying trends of each customer (Kudler Virtual Organization, 2010). Strategies and Tactics The company, Kudler Fine Foods, must insure that all marketing initiatives align with the company’s mission statement. When selling gourmet foods, it is more important to have the highest quality foods and customer service than it is to have low prices. Kudler must stay focused on this aspect at all times when developing new tactic and strategies as not to succumb to the pressures of the discount shopper.
In conclusion, marketing research is an essential part of Kudler Fine Foods’ ongoing success. Research aids in the development of marketing strategies and tactics. Part of the marketing research is to conduct competitive marketing intelligence so that the big picture can be compiled and analyzed. When all the data is collected and presented in a logical manner intelligent decision can be made. Intelligent decisions save Kudler money and
In addition, Kudler Fine Foods is seeking to follow in the successful footsteps of the various retail services to implement a program of their own. A Frequent Shopper Program requires many steps in order to successfully implement. For example, the retail location that uses this program would require the development of a point of sale or POS system to integrate the capabilities of tracking order history through an online database and provide any discounts to a consumers frequent shopping with the store. However, there are several considerations, such as, legal, ethical and information security to evaluate before implementing a Frequent Shopper Program. The legal concerns that need to be addressed when considering implementing a Frequent Shopper Program are as follows • Protect any credit or medical information that pertains to the consumer, outside of this regulation there are “No laws prevent a supermarket from accumulating and selling information concerning the identity of customers and the products they purchase.
Kudler Fine Foods Frequent Shopper Program Sylvia Manriquez, Jeffrey Edwards, Tanya Stewart, Kevin Knapp BSA 375 May 6, 2013 Dr. Todd Feuerherm Kudler Fine Foods Frequent Shopper Program Project Scope and Goals Kudler Fine Foods is in the business of providing specialty foods that cannot be found in grocery stores such as Wal-Mart or Albertson’s. The ideal plan of Kudler Fine Foods is to increase revenue; therefore Kuldler is planning on creating a Frequent Shopper Program. This program will track shopping patterns giving Kudler the ability to satisfy customers better. The program will include three major steps with sub-contents to gather all necessary information to complete the Frequent Shopper Program. Kudler Fine Foods ultimate
Service Request SR-kf-013 Scott Barron BSA/310 January 26, 2014 Sharon Foreman Ph.D. Service Request SR-kf-013 Frequent shopper programs are becoming increasingly popular and necessary for businesses to compete and retain customers. The Kudler Fine Foods Frequent Shopper Program could contain some possible issues and vastly have an effect on your organizational structure, along with potential legal, ethical and information security concerns. It is important for management to be aware that issues might occur based on a frequent shopper program; therefor it is my position to help you understand all aspects of such a program and make the transition to such a program as seamless as possible. I understand with any new project, especially the frequent shopper program
In addition to the marketing surveys the company performs, they could also employ secret shoppers, build a stronger online presence, monitor forums and scope out their competitors (Armstrong, 2011). Better understanding of their customer needs and what the competition offers of which Kudler may not is likely to increase Kudler’s understanding of marketing and customer loyalty. Competitors in the local area of Kudler Fine Foods should not be the only competitors considered in the company’s search for a better marketing strategy. Viewing online and worldwide competitors as a threat should be researched to see what each company brings to the market. Kudler would do well in forming a marketing research team and employing a marketing information system to help improve their company’s
Kudler computer Information systems brief Kudler Fine Foods CIS Analyst Stephen M. Polich University of Phoenix ACC 542 Memo To: Kathy Kudler, CEO From: Stephen M. Polich CC: Date: 1/21/2010 Re: Computer information Systems analysis This brief is designed to provide Kathy Kudler, CEO of Kudlers’ Fine Foods an analysis of SWOT (Strengths, Weaknesses, Opportunities and Threats) connected to current Informational Technology (IT) systems, and to create possible solutions in order to enrich today’s operation and prepare for tomorrows growth opportunities. Strengths In review of the Information Technology systems that are already in place appear to be strong. While
(Valacich, J., George, J., Hoffer, J., 2009, pg. 3) Step one: planning and selection. Bob Mellankamp, the owner of Hoosier Burger wants to bring computerization “to their information system, inventory control, customer ordering, and management reporting systems do to frequent error”. He wants to be able “to have electronic access to forecasting information, inventory usage, and basic sales information”, which will give Bob more accurate information for him to make decisions. (Valacich, J., George, J., Hoffer, J., 2009, pg.
The more users can do with a system and the more creative ways they can develop to benefit from the system, the more they will use it. Then more use leads users to find even more ways to benefit from the system. The more satisfied the users are with the system, the more they will use it. The more they use it, the more satisfied they will be 2.Two members of your project development team are disagreeing about the relative importance of training and documentation. Sam strongly believes that training is far more important because it will ensure the successful implementation of the information system and that the early usage is a positive experience.
If it is too complex it can lead to misinterpretations especially when companies are using a multiple layers of activity networks. Working with multiple layers can lead to oversimplifications or creation of multiple networks with no integration processes. Reliability of data can also be a question, for example the timescales or missing