Kudler Fine Foods Purchasing System BSA/502 October 15, 2010 Kudler Fine Foods Purchasing System The corporate office of Kudler Fine Foods is looking to update their current purchasing system. They want to incorporate some of the latest technologies in the hardware and software arena to streamline the current process. This should also include the ability to transmit information from each location to the corporate headquarters on a regular basis electronically. Current Purchasing System The purchasing system for Kudler Fine Foods is rather primitive when compared it to what is currently available in the marketplace. At the end of each shift, the store manager faxes sales data to the Purchasing Function.
Kudler Fine Foods Frequent Shopper Program Concerns Kudler Fine Foods wants to implement a frequent shopping program to monitor the shopping habits of its customers, and increase customer satisfaction with a projected revenue increase of 4.75% over the first year. As Kudler Fine Foods is a high end grocer, the goal of the frequent shopping program will not be centered around cost savings, but as a point system offering exclusive awards similar to credit card point systems. Kudler Fine Foods can increase customer satisfaction by tailoring their inventories around customer’s shopping habits, but some concerns need to be addressed concerning the tracking of individual customer purchases. The management needs to understand how the frequent shopper
Running Head: STRATEGY Strategy MMPBL/502 July 22, 2011 Strategy Kudler Foods is an organization that started up in 1993 and has grown to three stores. Kathy Kudler has researched expanding the company to include a catering division. Kudler Foods has entered into an agreement with local organic growers to supply the stores with local organic produce. As a result of the expansion Kudler Foods projects an increase in customer purchases. To reach this goal Kudler Foods will need to assess how changes in technology will help create business opportunities by pursuing a generic strategy and tactics for implementation.
There is a fee of $4.95 for this service. In some markets, delivery service is available. For the purposes of this marketing plan the focus is on the at-store pick-up option only. Lowes Foods introduced a new rewards program in October 2009 and named it Fresh Rewards. This program not only allows Fresh Reward customers to take advantage of weekly sale prices, but also gives customers Fresh Rewards Cash that can be redeemed for groceries.
For example, choosing the appropriate target market and communications mix when entering the gourmet market of these countries is vital to success. Pricing of the new products requires additional research regarding distribution and product launch expenses as detailed in the financial budget and unit forecasts. Finally, public relations efforts before the store grand openings require planning and implementation of the appropriate budget and event efforts. Continuing all of these efforts during the life span of the company provides Kudler Fine Foods a
Marketing is the most important key to business success. Kudler Fine Foods should review the strategic plan viewing in on the budget and marketing surveys. Advertising increases that the Kudler Fine Food has what the market wants and needs and by the customers satisfaction survey it will gain knowledge to the company on what they need to continue
“The primary objective of scanning is to identify early signs of emerging trends and changes in the environment that may result in an opportunity or a treat” (Gomez-Mejia & Balkin, 2002, p. 159). Scanning is essential to a company’s success and survival. A key concept of scanning the industry in which a company is in would be to do a SWOT analysis. First, Kudler Fine Foods should examine its strengths. Currently, Kudler Fine Foods is growing, and they have developed a good niche in the specialized gourmet grocery industry.
Marketing Research Paper Kudler Fine Foods is a small specialty grocery chain that is located in San Diego County who provides gourmet and exotic food products for people who want the best or something different. Kudler Fine Foods currently has three stores and in each store there is a bakery department, a produce department, a meat and seafood department, and a cheese and dairy department. Kudler Fine Foods is currently interested in further developing their fine food business by applying marketing strategies and tactics. In this paper, information will be provided, which will justify the importance of marketing research in developing Kudler Fine Foods’ marketing strategy and tactics. Areas where additional market research is needed
Kudler Fine Foods Frequent Shopper Program Overview of Kudler Fine Foods Frequent Shopper Program The Frequent Shopper Program is an integral part of Kudler Fine Foods overall sales plan. Kudler Fine foods customers are rewarded with high value incentives via accumulated loyalty points. These loyalty points are awarded by tracking individual customer purchasing habits. This purchasing behavior data will then be used by Kudler Fine Foods to refine its product offering to best satisfy its high value customers. Price is not the primary purchase decision factor for Kudler Fine Foods customers, so instead of offering every day discounts points will be redeemable for high end gifts such as travel discounts or upgrades or other specialty foods.
Week 5 - Service Request SR-kf-013 – Final Draft BSA/375 - Fundamentals of Business Systems May 14, 2014 Carlos Perales, MSCIS Scope and Goals Kudler Fine Foods proposed that they would like to implement a frequent shopper program for their customers to increase loyalty and to give the incentive to increase revenue. Customers will be awarded loyalty points for all their major purchases and specific goods so that they can redeem these loyalty points for high value incentives. The overall goal is to keep customers in the store longer in order to increase sales and with that Kudler Fine Foods would like to increase the frequency that customers shop at their store. Kudler Fine Foods plans to set the program up so that customers can