Social Learning Theory - Albert Bandura

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2. Social Learning theory Albert Bandura Albert Bandura is a North American psychologist. He was one of the psychologists who worked on social learning on theory known as observational learning. His social learning theory explains behaviour as the result of learning from people we are exposed in our environment. (B. Stretch, 2010). He explored that people often want to be accepted and the society and often imitate their peers etc. Because we tend to want to fit in we do things even if we do not agree with them. Solomon E. Asch also carried some study about it and in confirmed that people tend to behave in this way. Bandura’s study showed that we learn from people and tend to imitate their behaviour. The person we learn from is known as a role model and the process of imitating is called modelling. There are various role models either good or bad. Good role models give us so called “examples” of how to behave. Good role example is Princes Diana. She officially shacked hand with people who had AIDS to show that you cannot get AIDS through touch. She gave good example for people by doing this. Television, computer games, food additives, music are bad examples of role models. All of these and lack of role models are all cited as reasons for a supposed breakdown in society, an increased tendency towards violence. In Bandura’s experiment children were randomly assigned to one of two groups. One group was exposed to a video of a woman attacking a Bobo doll, while the other children were not exposed to any video. Bandura wanted to measure how many aggressive acts child would commit after being exposed to some else electing this kind of negative behaviour. Bandura then placed each child one by one in a room with several toys including the Bobo doll. He observed that the children who watched the video did not played with any other toys except Bobo doll and they also
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