Savor Restaurant and Catering Case Analysis

1153 Words5 Pages
Savor Restaurant and Catering Case Analysis Marcia Casteel Bellevue University MBA 652: Marketing Strategy Professor Kristin Lynch January 18, 2015 Case Recap Savor, located in Rockbrook Village Strip Mall in Omaha, Nebraska, is a hip middle class restaurant. The restaurant has been around for five years and has been compared to a stylish New York or European bistro. Savor is staffed with hip young staff, the main chef is a graduate from a prestigious Culinary Institute of America, and their unique menu focuses on food and wine pairing. Their menu is updated regularly with fresh and local bought ingredients. Even though Savor is a popular and successful restaurant there are problems that need to be dealt with. Problem Identification Savor is a successful and upscale restaurant, but like any business, they face problems that limit some of their potential. One problem Savor faces, is their space and size limitations of 115 seats. A second problem it faces is their catering business. The third problem Savor faces is their local competitors in the Omaha area. Root Problem Components The first problem Savor encounters is their space and size limitations. Currently, it seats 115 in the entire restaurant. During lunch, Savor is almost always at capacity and they could use room for another 50 seats during the supper crowd. They are losing out on profits by not having the capacity needed to serve their customers. It needs to decide on whether they should lease a new and larger building within Rockbrook Village, lease another building specifically for catering, or start franchising Savor. The problem with these options is finding the budget means to do so. The second issue Savor faces is their catering business. Anna, the new manger there is also responsible for the role of Catering Manager. Anna is not familiar with the catering business which is complex with

More about Savor Restaurant and Catering Case Analysis

Open Document