Samsung Electronics Case Solution

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SAMSUNG ELECTRONICS: Case Analysis Case Facts: * Samsung is Korean conglomerate with annual net sales of $135 billion in 2004. * The entire business is divided into 5 major divisions – Semiconductor Business, Digital Media Business, Telecom Business, LCD Business and Digital Appliances Business * The case focuses mainly on the semiconductor industry which is part of the Semiconductor business * The semiconductor industry is $200 billion in size and has grown by 16% since 1960. The global memory chip industry which is the main focus area here accounts for $33.7 billion * The industry is rapidly changing. Current competitors include companies like Elpida Memory Inc., Hynix Semiconductor Inc., Infineon Technologies AG, Micron Technology, Nanya Technology Corporation and Semiconductor Manufacturing International Corporation. Samsung’s situational analysis: Central Issue in the case: * Chinese players are entering the memory chip market and Samsung is bound to face intense competition in the memory chip space * Chinese players have access to low cost finances from multitudes of investors. In addition, they have access to local markets for selling their products as well for sourcing talented human resources * Currently, the Chinese players lack critical infrastructure to support cutting-edge semiconductor industry, but the Chinese government is firmly committed to developing the same. * Chinese government is providing facilities in the form of cheap credit, abundant land, cheap utilities, engineering talent, tax incentives and other essential resources to anyone who plans to build a cutting-edge semiconductor facility with a Chinese partner. * The Chinese are actively forging partnerships with incumbents like Infineon and Elpida. This is the same strategy that Samsung had adopted 20 years back. * With the above, the Chinese

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