Review Of Eric Schlosser's Fast Food Nation

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Eric Schlosser's 383 page book "Fast Food Nation" was published in January of 2001. This New York Times best seller discusses the truth behind the "All-American Meal". The book mentions that if there were ever a nuclear war and The Cheyenne Mountain Air Force Station was the only place that stayed preserved then the generations after us would know our American Society not as a world power or free country but as a fast food empire because there would be Burger King wrappers and Dominos Pizza boxes saved within the facility. It would also show Americas growing obesity epidemic. That is not how the land of the free and the home of the brave should be remembered. But sadly that is a strong possibility if anything were to happen.…show more content…
The industry mainly targets children in their marketing to attract their parents as well as grandparents. Their tactics also involve "brand loyalty". This is using the children's naïveté and trusting nature to their advantage. As they grow up they trust fast food and they like it so it keeps them as customers their whole life. McDonald's molded it's marketing tactics on Disney which inspired icons for advertising such as Ronald McDonald. Schlosser also mentions that 80% of sponsored textbooks are biased toward the sponsor and 30% of high schools offer fast food in their cafeterias. Most packaging done for the fast food meat industry is done my the immigrant labor force. Injury for workers who hold these jobs are among the highest of any other occupation in the United States. Many unsanitary and just plain disgusting routine procedures of this industry are unknown to most consumers. One example would be using dead pigs and dead horses along with chicken manure for cattle feed. Practices like these are to blame for epidemics like mad cow disease an e-coli. Eric Schlosser's book was written to inform the reader about the truth behind

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