Res 351: Business Research Methods

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Business Research RES/351 Lisa Hale March 17, 2014 Steven Thomas What is Business Research? In a simple term, it is a process of planning, acquiring, analyzing and disseminating relevant data to help decision makers to maximize performance (Business research methods, 11th Ed). I will discussthe process and the research it has taken for me to start Tralijon’ a catering business. I knew that when I wanted to get started in this business that I had to execute research, being an excellent caterer means you must know your competition and competition in this field of work are very tough. I like to eat at different places and try new things, but I also like the satisfaction of comfort food. Much of my business is through word of mouth

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