Regal Marine Essay

408 Words2 Pages
. How does the concept of product life cycle apply lo Regal Marine products? Company has estimated that a life cycle of their products is 3 years. Their product line consisting of 22 models so they need new products as a steady stream. To maintain this stream of innovation and with so many boats at varying stages of their life cycles, Regal constantly seeks design input from customers, dealers, and consultants. They try to design, develop and produce ideas rapidly and launch new products on the markets as soon as possible. 2. What strategy does Regal use to stay competitive? Paul Kuck is said that: "We keep in touch with our customers and we respond to the marketplace. We're introducing six new models this year alone, l'd say we're definitely on the aggressive end of the spectrum." As the saying goes that customer is always right. Company listens to customers’ opinions and produce quickly products which there is demand. With changing consumer tastes, compounded by material changes and ever- improving marine engineering, the design function is under constant pressure. Added to these pressures is the constant issue of cost competitiveness combined with the need to provide good value for customers. 3. What kind of engineering savings is Regal achieving by using CAD technology rather than traditional drafting techniques? Regal's naval architects' goal is to continue to reduce the time from concept to prototype to production. As the saying goes that time is money. The sophisticated CAD system not only has reduced product development time but also has reduced problems with tooling and production, resulting in a superior product. 4. What are the likely benefits of the CAD design technology? There are number of benefits of using CAD software. Some of the benefits are tangible for they are visible in the design process, which rooted in among others that design time

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