Regal Marine Case Study

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Running head: CASE 1: PRODUCT DESIGN AT REGAL MARINE

Case 1: Product Design at Regal Marine
Jessica Beyer, David Brown, Nicole Manzano (Group C)
Grand Canyon University
Production and Operations Management
MGT 310
Jere Ferguson
November 23, 2008

Case 1: Product Design at Regal Marine
      Regal Marine is a company that specializes in building luxury boats. After being in the industry for thirty years their company still faces several challenges every year in order to remain competitive in their industry. After reviewing their case study it is important to realize how the concept of product life cycle applies to Regal Marine Products, what strategy Regal uses to stay competitive, what kind of engineering savings is Regal achieving by using CAD technology rather than traditional drafting techniques and what are the likely benefits of the CAD design technology?
      Product Life Cycle
      Regal Marine knows that great products are the keys to success. With hundreds of competitors in the boat business, Regal Marine must work hard to stand apart and continuously introduce innovative, high-quality new boats. Every new product has a life cycle that can be divided into four phases: introduction, growth, maturity, and decline. The concept of product life cycle applies directly to Regal Marine Products since their product’s average life cycle is only about four years. Therefore they are determined to make sure that the new products they are developing have the potential to be efficient and utilize new technologies to expand their lifecycles. Further Regal Marine introduces on average four new models every year. It is important for the corporation to introduce new material every year so they can keep a competitive edge. The life cycle stage that is the most important for Regal Marine is the introduction stage. During this stage they must create an updated design on a current product and ensure that it is better and different so it is appealing to...

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