Red Bull Swot Analysis

Below is a free excerpt of "Red Bull Swot Analysis" from Anti Essays, your source for free research papers, essays, and term paper examples.

SWOT ANALYSIS, RED BULL

strength 

The strengths of Red Bull are market leadership position, marketing efforts, their familiar taste and the representative of the fashionable and trendy 

Weaknesses 

The weaknesses are the pricing and the lack of the recipe patent as well as less variety of the products. 

Opportunities 

Red Bull has opportunities to expanding the target markets as well as product lines extension.

Threaths 

Competition 

This is probably one of the biggest threats to Red Bull nowadays. Major competitors such as Coca Cola and Pepsi are continually seeking to regain market share of Red Bull. Coca-Cola and Pepsi have launched their own energy drink versions to compete directly with Red Bull’s products, yet with no real impact on the market. 

Negative publicity 

Various media worldwide have reported that Red Bull is harmful for one’s health. The French Health Authority has gone one step further by not approving the Red Bull product for sale in France, believing it is not in compliance with the country’s health and food regulations. Other media reports have been targeted towards parents stating the caffeine levels in Red Bull can be dangerous if consumed by children/teenagers, who are exactly the product’s target audience. Red Bull has gone to the extremes of seeking scientific proof that its product is safe for consumption and released numerous statements to curb the negative media attention.

Inability to move forward with the product 

Red Bull is well known for its innovative advertising; however the product could be in danger of becoming stale. By shunning conventional advertising methods and opting for online advertising and cartoon adverts, the aim of attracting 15 - 30 year olds is working, but for how long? Combine this with their large investment in extreme sport events the question is what will be their next step to keep on being innovating and attracting. 

Ability to gain new customers and retain current...

Read Full Essay

Citations

MLA Citation

"Red Bull Swot Analysis". Anti Essays. 28 Jul. 2014

<http://www.antiessays.com/free-essays/Red-Bull-Swot-Analysis-479904.html>

APA Citation

Red Bull Swot Analysis. Anti Essays. Retrieved July 28, 2014, from the World Wide Web: http://www.antiessays.com/free-essays/Red-Bull-Swot-Analysis-479904.html